Lead Web Analytics & Tagging – Adobe & CDP Expert (Miami)

Royal-Caribbean-Group-3; Miami (FL); On-site; USD 110,000 - 160,000; Full time

Job summary

Royal Caribbean Group is seeking a Lead, Business Intelligence to own end-to-end analytics implementation for its digital properties in a Miami-based role. You will ensure accurate data capture, seamless integration, and ongoing optimization across platforms.

The position reports to the Sr. Manager, Global Digital Implementation and requires 5–8+ years in web analytics with strong Adobe Analytics expertise, QA discipline, and cross-functional collaboration.

Qualifications

• 5–8+ years in web analytics implementation and digital data capture.
• Proficient with Adobe Analytics; knowledge of Target and Tealium preferred.
• Translate business requirements into tagging specifications.
• Experience with QA processes and data validation.
• Familiarity with CDPs and CRM integrations.
• Strong analytical and communication skills.
• Bachelor’s degree in CS, Analytics, Marketing, or related field.

Responsibilities

• Lead the design, development, and deployment of analytics tagging solutions across digital platforms.
• Collaborate with product, marketing, and engineering to translate business requirements into specs.
• Maintain and enhance the web data layer to support scalable tracking and integrations.
• Implement and support analytics platforms (Adobe Analytics, Adobe Target, Tealium).
• Develop and execute QA processes to validate tagging accuracy and data integrity.
• Support A/B testing and personalization through proper measurement alignment.
• Integrate behavioral data with CDPs and media platforms for attribution and activation.
• Drive tagging governance, documentation, and process improvements across teams.
• Manage multiple analytics implementation projects to meet deadlines.
• Provide clear documentation and stakeholder communication regarding implementations.

Skills

Web analytics

Adobe Analytics

QA methodologies

Data integration

Analytical skills

Communication skills

Business requirements translation

Education

Bachelor's degree in Computer Science/Analytics/Marketing

Tools

Adobe Target

Tealium

CDP platforms

CRM integrations

Job description

Royal Caribbean Group is seeking a Lead, Business Intelligence to own end-to-end analytics implementation for its digital properties in a Miami-based role. You will ensure accurate data capture, seamless integration, and ongoing optimization across platforms.

The position reports to the Sr. Manager, Global Digital Implementation and requires 5–8+ years in web analytics with strong Adobe Analytics expertise, QA discipline, and cross-functional collaboration.