Lead, Business Intelligence

Royal Caribbean Cruises Ltd; Miami (FL); On-site; USD 120,000 - 160,000; Full time

Job summary

Royal Caribbean Group seeks a Lead, Business Intelligence to own tagging and data collection across its digital ecosystem from Tealium iQ to EventStream. You will shape the Data Layer, define schema, and partner with Web, Analytics and Media teams to enable accurate measurement and activation.

Ideal candidates have 5+ years in tag management, deep knowledge of data governance, and strong collaboration skills to translate business needs into technical tagging specs.

Qualifications

• Bachelor's degree in information systems, computer science, marketing technology, or related field.
• 5+ years of hands-on tag management experience with enterprise tools.
• Experience with Tealium iQ and Tealium EventStream.
• Experience with Data Layer architecture.
• Strong data quality and governance capabilities.
• Excellent cross-functional communication and collaboration.
• Knowledge of privacy and governance implications in web data collection.

Responsibilities

• Manage Tealium iQ and EventStream environments, permissions, workflows and tag governance.
• Develop and deploy new tags, pixels, and event mappings for Web Product, Analytics and Digital Media.
• Maintain and enhance the Data Layer for accuracy and readiness for activation.
• Stay aligned with the Web Team roadmap and assess impacts on tagging and data collection.
• Collaborate with the Media Team for tracking, audience creation, attribution and measurement.
• Consult with stakeholders on Data Layer availability and usage for analytics.
• Translate requirements into tagging specifications with governance in mind.
• Document tagging implementations and data contracts for long-term maintainability.
• Ensure tagging complies with privacy, consent, and governance; escalate risks.

Skills

Tealium iQ

Tealium EventStream

Data Layer architecture

Digital Analytics

Stakeholder collaboration

Privacy & governance

Education

Bachelor's degree or equivalent

Tools

Adobe Analytics

Adobe Target

Google Tag Manager

Job description

Journey with us!Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

The Royal Caribbean Group’s E-commerce Data and Analytics Team has an exciting career opportunity for a full-timeLead, Business Intelligence reporting to the Sr. Manager, Global Digital Implementation

The position is onsite and based in Miami, Florida.

Position Summary:

This role ensures accurate, consistent, and strategically aligned data collection across Royal Caribbean Group’s digital ecosystem by administering Tealium iQ and EventStream, maintaining the enterprise Data Layer, developing tags for marketing and product needs, and advising teams on data availability and usage.

Essential Duties and Responsibilities:

• Manage and administer Tealium iQ and EventStream, including environments, permissions, workflows, and tag governance. (Execute / Decide)
• Develop, configure, and deploy new tags, pixels, and event mappings to support Web Product, Analytics, and Digital Media requirements. (Execute)
• Maintain and enhance the RCG Data Layer, ensuring data accuracy, structure consistency, and readiness for downstream activation. (Execute / Decide)
• Stay current on the Web Team’s roadmap and proactively assess impacts to tagging, EventStream schema, and data collection. (Inform / Consult)
• Stay aligned with the Media Team’s campaign plans to ensure proper tracking, audience creation, attribution, and measurement readiness. (Consult)
• Consult with stakeholders on what data is available within Tealium’s Data Layer and advise how that data can best support analytics and media use cases. (Consult)
• Translate business and marketing requirements into technical tagging specifications, ensuring feasibility and alignment with governance standards. (Consult / Execute)
• Document tagging implementations, data contracts, and schema updates, ensuring clarity, consistency, and long‑term maintainability. (Execute / Inform)
• Ensure tagging and data collection comply with privacy, consent, and platform governance requirements, escalating risks when necessary. (Decide / Inform)

Qualifications, Knowledge and Skills:

• 5+ years of hands‑on experience implementing and managing enterprise tag management solutions, preferably Tealium iQ and Tealium EventStream.
• Experience maintaining and architecting Data Layers for large-scale websites, including defining schemas and managing data quality.
• Familiarity with digital analytics and marketing technologies, such as Adobe Analytics, Adobe Target, and digital media tagging (e.g., Meta, Google, Floodlights).
• Ability to translate business and marketing requirements into technical specifications for tagging and data collection.
• Strong analytical and problem‑solving skills, with attention to detail and accuracy in data collection.
• Excellent communication and collaboration skills, with ability to consult cross‑functionally and support both technical and non‑technical stakeholders.
• Knowledge of privacy, consent, and governance implications related to web data collection.
• Bachelor’s degree in information systems, Computer Science, Marketing Technology, or a related field; or equivalent practical experience.

We know there's a lot to consider.As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Groupand each of its subsidiaries prohibit and will not tolerate discrimination or harassment.