Senior Marketing Data Analytics & Measurement Lead

Royal Caribbean Group; Miami (FL); On-site; USD 120,000 - 150,000; Full time

Job summary

Royal Caribbean Group seeks a data-driven measurement leader to own the data infrastructure for campaign measurement, working at the intersection of marketing technology, data engineering, and analytics. The role collaborates with campaign management, data engineers, and external partners to ensure scalable, credible measurement.

You will design KPI frameworks, oversee data quality, and build dashboards with PowerBI/Tableau/Looker while driving end-to-end measurement delivery across a complex

Qualifications

• 5–8 years in marketing measurement or data analytics.
• Experience building measurement infrastructure in media/branding.
• Proven cross-functional project leadership.
• Ability to translate business requirements into technical solutions.
• Experience with BI tools and SQL; privacy frameworks a plus.

Responsibilities

• Design KPI and metric frameworks with campaign teams.
• Own data quality assessment across inputs.
• Build dashboards in BI tools and present findings.
• Design and run experiments (A/B tests, holdouts).
• Ensure consistent measurement methodologies across campaigns.
• Manage API integrations and data governance discussions.
• Champion data governance and data modeling best practices.

Skills

Marketing measurement

Data analytics

Project management

Cross-functional collaboration

SQL

Tools

PowerBI

Tableau

Looker

Excel

SQL

Job description

Royal Caribbean Group seeks a data-driven measurement leader to own the data infrastructure for campaign measurement, working at the intersection of marketing technology, data engineering, and analytics. The role collaborates with campaign management, data engineers, and external partners to ensure scalable, credible measurement.

You will design KPI frameworks, oversee data quality, and build dashboards with PowerBI/Tableau/Looker while driving end-to-end measurement delivery across a complex