Senior Manager, Digital Analytics & Data Governance

Gen; Tempe (AZ); On-site; USD 188,000 - 216,000; Full time

Job summary

Gen is seeking a Data Layer Strategy Lead to oversee the governance of its data layer and manage the Tealium tag deployment processes. This role involves ensuring accurate data capture across digital properties and implementing privacy compliance measures.

The ideal candidate will possess over 10 years in digital analytics, with a strong focus on managing teams and technical implementations. A competitive compensation range of $188K - $216K is offered.

Qualifications

• 10+ years of experience in digital analytics or marketing technology.
• 3–5 years in a formal management role with core competencies.
• Expertise in web measurement, tag deployment, and data layer configuration.

Responsibilities

• Own the data layer strategy and governance for Gen.
• Lead the Tealium implementation and tag management.
• Manage and mentor a team, contributing to code quality.

Skills

Tealium iQ expertise

Digital analytics

JavaScript

Marketing tagging ecosystems

Cross-functional communication

Education

Bachelor’s degree in Computer Science

Master’s or Ph.D.

Tools

Amplitude

Tealium AudienceStream

Google Tag Manager

Job description

Gen is seeking a Data Layer Strategy Lead to oversee the governance of its data layer and manage the Tealium tag deployment processes. This role involves ensuring accurate data capture across digital properties and implementing privacy compliance measures.

The ideal candidate will possess over 10 years in digital analytics, with a strong focus on managing teams and technical implementations. A competitive compensation range of $188K - $216K is offered.