LATAM Live Campaigns & Creator Growth Manager

TikTok; Los Angeles (CA); On-site; MXN 600,000 - 1,200,000; Full time

Job summary

TikTok is hiring a LATAM LIVE Events Manager in Mexico City to lead planning, design, launch and recap of LIVE events and campaigns for the LATAM market. You will drive creator growth and monetization, analyze user behavior, and collaborate with global teams to localize initiatives.

The role requires fluency in English and Spanish, plus knowledge of LATAM cultures and social media ecosystems. You will work with cross-functional partners to optimize campaigns and deliver measurable results.

Qualifications

• Bachelor degree or higher required.
• Fluent in English and Spanish for global communications.
• Knowledge of LATAM Spanish-speaking markets.
• Familiar with social media content and creator ecosystems.

Responsibilities

• Plan, design gameplay, launch and recap LIVE events and campaigns for LATAM.
• Deliver incremental monetization results.
• Analyze LIVE user/creator behavior and optimize campaigns based on data.
• Collaborate with cross-functional teams on campaigns to grow managed creators.
• Provide insights to motivate creators to stay active and improve live content.
• Coordinate with central teams on global launches and localization.
• Localize global initiatives for LATAM market and measure impact.

Skills

Fluent English & Spanish

LATAM market knowledge

Social media ecosystem

Data analysis

Communication

User growth

Project management

Live industry experience

Education

Bachelor degree or above

Job description

TikTok is hiring a LATAM LIVE Events Manager in Mexico City to lead planning, design, launch and recap of LIVE events and campaigns for the LATAM market. You will drive creator growth and monetization, analyze user behavior, and collaborate with global teams to localize initiatives.

The role requires fluency in English and Spanish, plus knowledge of LATAM cultures and social media ecosystems. You will work with cross-functional partners to optimize campaigns and deliver measurable results.