LIVE Campaign Growth & Optimization Lead

TikTok; Los Angeles (CA); On-site; USD 151,000 - 342,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Paid parental leave

Paid holidays

Job summary

TikTok LA is seeking a senior leader for the LIVE Operations team who will plan and execute US campaigns, driving revenue growth and audience engagement. You will lead data-driven campaigns, optimize performance, and mentor a high-performing campaigns team.

Collaborating with marketing, revenue product, and external partners, you will manage budgets, deploy innovative solutions, and ensure compliant, impactful live campaigns across the US.

Qualifications

• 5+ years of experience in Campaigns/UG/Operations/Marketing with at least 2 years in a leadership role.
• Proven experience managing campaigns and large-scale offline events.
• Strong project management skills with ability to juggle multiple tasks and priorities.
• Excellent communication and interpersonal skills with a knack for teamwork.
• Proficiency in data analytics and strategic analysis tools.
• Problem-solving mindset.

Responsibilities

• Lead the planning and execution of US campaigns and driving revenue growth.
• Utilize data analytics tools to monitor campaign performance metrics and derive actionable insights to enhance both supply side and demand side engagement and optimize future campaigns.
• Conduct strategic analysis to identify trends and opportunities within the campaign landscape, informing decision-making and content strategy.
• Manage campaign budgets, timelines, and resources to ensure optimal operational efficiency, handle post-campaign evaluation and feedback collection to improve future live campaigns, emphasizing data-driven decisions.
• Oversee the deployment of technology and product solutions that enhance engagement and campaign quality, including mechanisms for capturing and showcasing content.
• Provide leadership and direction to the campaigns team, ensuring high-performance standards and professional development.
• Collaborate with cross-functional teams, including marketing, frontline operations, and revenue product teams, to develop campaign concepts and strategies, with a strong focus on integrating user-generated content.
• Foster relationships with vendors, partners, and sponsors to enhance campaign offerings and outreach.
• Ensure compliance with all relevant regulations and company policies related to live campaigns.

Skills

Campaign management

Leadership

Project management

Communication

Data analytics

Strategic thinking

Problem solving

Job description

TikTok LA is seeking a senior leader for the LIVE Operations team who will plan and execute US campaigns, driving revenue growth and audience engagement. You will lead data-driven campaigns, optimize performance, and mentor a high-performing campaigns team.

Collaborating with marketing, revenue product, and external partners, you will manage budgets, deploy innovative solutions, and ensure compliant, impactful live campaigns across the US.