User Operations Manager - TikTok LIVE

TikTok; Los Angeles (CA); On-site; MXN 600,000 - 1,200,000; Full time

Job summary

TikTok is hiring a LATAM LIVE Events Manager in Mexico City to lead planning, design, launch and recap of LIVE events and campaigns for the LATAM market. You will drive creator growth and monetization, analyze user behavior, and collaborate with global teams to localize initiatives.

The role requires fluency in English and Spanish, plus knowledge of LATAM cultures and social media ecosystems. You will work with cross-functional partners to optimize campaigns and deliver measurable results.

Qualifications

• Bachelor degree or higher required.
• Fluent in English and Spanish for global communications.
• Knowledge of LATAM Spanish-speaking markets.
• Familiar with social media content and creator ecosystems.

Responsibilities

• Plan, design gameplay, launch and recap LIVE events and campaigns for LATAM.
• Deliver incremental monetization results.
• Analyze LIVE user/creator behavior and optimize campaigns based on data.
• Collaborate with cross-functional teams on campaigns to grow managed creators.
• Provide insights to motivate creators to stay active and improve live content.
• Coordinate with central teams on global launches and localization.
• Localize global initiatives for LATAM market and measure impact.

Skills

Fluent English & Spanish

LATAM market knowledge

Social media ecosystem

Data analysis

Communication

User growth

Project management

Live industry experience

Education

Bachelor degree or above

Job description

Responsibilities

The livestream industry has seen tremendous growth in recent years and has become the next growth driver for TikTok global business. It also brings great joy to users globally and it creates a new channel for our creators to show themselves.

About the team

TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.

Responsibilities

• Responsible for the planning, gameplay design, launch and recap of LIVE events and campaigns for LATAM market aiming to support regional creators’ growth and monetization capabilities in LIVE scenario.
• Deliver incremental monetization results.
• Analyze behavior and activity data of LIVE users/creators, explore and optimize events/campaigns strategies based on analysis and market research.
• Collaborate with cross-functional teams and leverage special initiatives with campaigns/events to motivate managed creators’ growth within the platform and achieve the goals together.
• Collect and provide insights on how to better motivate creators to stay active and continuously improve their live content to the local operations team.
• Coordinate with central teams on new product go-to-market launches and coordination for global initiatives.
• Make the global initiatives localized for the market and ensure positive impact proven by results.

Qualifications

Minimum Qualifications

• Bachelor degree or above
• Fluent in both English and Spanish as there will be communication with global teams
• Familiar with the culture and market of Spanish-speaking countries of Latin America.
• Familiar with Social Media content and creator ecosystem: TikTok/Facebook/Instagram/Twitter, etc.
• Data analysis ability by using data to discover problems and find practical solutions to improve key metrics.
• Communication and presentation skills with the ability to present information effectively.
• User growth and project management skills

Preferred Qualifications

• 1+ year's experience in the LIVE industry, experience in the overseas market.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request