Creator Growth & Operations Lead

TikTok; Los Angeles, New York (CA, NY); On-site; MXN 600,000 - 900,000; Full time

Job summary

TikTok LIVE is seeking a Creator Operations Manager to build, activate, and retain a healthy creator community. You will design scalable operational strategies that enable creators to thrive while ensuring growth and high-quality content supply.

The role requires strong analytics, project management skills, and bilingual English/Spanish communication to align with LATAM teams and stakeholders globally.

Qualifications

• 3 years of experience in creator operations, content operations, influencer management, digital marketing, or related fields in a platform or agency environment.
• Data-driven mindset with solid analytical skills; experience with performance tracking and funnel optimization.
• Strong operational and project management skills with the ability to execute programs at scale.
• Hands-on, proactive, and adaptable to fast-paced environments.
• Excellent communication and stakeholder management skills.
• Proficiency in English and Spanish; this role requires frequent communication LATAM teams, clients, and stakeholders to ensure smooth collaboration across key regions.

Responsibilities

• Develop and execute scalable creator programs to onboard, educate, and activate TikTok LIVE creators, driving sustainable platform growth.
• Design and implement incentive programs, campaigns, and reward systems to boost creator participation and improve retention rates.
• Craft tailored content and growth strategies targeting diverse creator segments to maximize performance across tiers.
• Collaborate closely with cross-functional teams—including Partnerships, Campaigns, Product, and Strategy to align on creator growth initiatives.
• Partner with vendors and internal teams to create creator toolkits, educational materials, and training resources.
• Monitor and analyze creator funnel metrics (onboarding, activity, retention) to identify friction points and optimize operational workflows.
• Act as the primary source of creator insights, delivering data-driven recommendations to influence strategy and business decisions.

Skills

Creator ops

Data analysis

Project management

Stakeholder management

Bilingual English/Spanish

Job description

TikTok LIVE is seeking a Creator Operations Manager to build, activate, and retain a healthy creator community. You will design scalable operational strategies that enable creators to thrive while ensuring growth and high-quality content supply.

The role requires strong analytics, project management skills, and bilingual English/Spanish communication to align with LATAM teams and stakeholders globally.