LATAM iGaming Brand Lead - Growth & Content

Growe Talents group

United States

Remote

USD 80,000 - 120,000

Full time

9 days ago

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Benefits offered by this job

Health & Wellness Focus

Global Medical Coverage

Benefits Programs

Performance-Driven Rewards

Dynamic Work Environment

Job summary

Our client is an international online gaming company offering sports betting and casino services, with a strong presence in Latin America. The strategic focus is to deliver a high‑quality, personalized gaming experience by leveraging advanced technology and localized services to meet the preferences of Latin American players.

You will own and execute the brand strategy, develop brand tone of voice and messaging, build and manage content across social channels, and collaborate with Growth, CRM,

Qualifications

2+ years of experience in the iGaming industry
Experience managing an entire casino/sportsbook brand or overseeing brand operations within an online gaming company
Experience coordinating teams responsible for affiliate programs, CRM, customer retention, customer support, payments, and product development
Strong understanding of branding, positioning, and content marketing

Responsibilities

Own and execute the brand strategy
Develop and maintain brand tone of voice and messaging
Build and manage content strategy across social media channels
Create brand materials, presentations, partner decks, and guidelines
Collaborate with Growth, CRM, Affiliate, and Creative teams
Write creative briefs for designers, video editors, and content creators
Monitor brand performance and key awareness metrics

Skills

iGaming experience

Brand management

Affiliate programs coordination

CRM coordination

Job description

You will own and execute the brand strategy, develop brand tone of voice and messaging, build and manage content across social channels, and collaborate with Growth, CRM,

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