Brand Manager

Growe Talents group; United States; Remote; USD 85,000 - 120,000; Full time

Benefits offered by this job

Health & Wellness Focus

Global Medical Coverage

Growth Opportunities

Benefits Programs (gym/dental/psych)**

Performance-Driven Rewards

Dynamic Work Environment

Job summary

Growe Talents group seeks a brand-focused professional to own and execute the iGaming brand strategy for casino/sportsbook offerings in the Latin American markets. You will lead the brand voice, deploy content across social channels, and collaborate with Growth, CRM, Affiliate, and Creative teams to scale awareness and engagement.

The role requires knowledge of LATAM markets, strong branding and content marketing skills, and a proactive, accountable work style.

Qualifications

• 2+ years of experience in the iGaming industry.
• Experience managing a casino/sportsbook brand or brand operations within an online gaming company.
• Experience coordinating teams responsible for affiliate programs, CRM, customer retention, payments, and product development.
• Strong understanding of operational KPIs: GGR, NGR, FTD, LTV, and Retention.
• Knowledge of Latin American markets is mandatory.
• Experience launching new geographic markets or scaling existing brands is a significant advantage.
• English proficiency: Upper-Intermediate level or above.
• Strong understanding of branding, positioning, and content marketing.
• Hard work and dedication; Proactiveness; Responsibility and accountability; Results orientation; Strong teamwork and collaboration skills.

Responsibilities

• Own and execute the brand strategy.
• Develop and maintain brand tone of voice and messaging.
• Build and manage content strategy across social media channels.
• Create brand materials, presentations, partner decks, and guidelines.
• Work with influencers, KOLs, and crypto communities from a brand-awareness perspective.
• Collaborate closely with Growth, CRM, Affiliate, and Creative teams.
• Write creative briefs for designers, video editors, and content creators.
• Monitor brand performance and key awareness metrics.

Skills

iGaming branding

Brand operations

Affiliate & CRM coordination

Content marketing

English proficiency

KOL/influencer outreach

Analytics KPIs

Latin American market knowledge

Tools

CRM platforms

Content creation tools

Job description

Описание:

Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America. Strategic focus is to deliver a high-quality, personalized gaming experience, leveraging advanced technology and localized services to cater to the preferences of the different Latin American players. Develop and launch own Casino Games, as well as operate own CRM, CS and Back-office platforms.

Perfect for those who aim to:

• Own and execute the brand strategy;
• Develop and maintain brand tone of voice and messaging;
• Build and manage content strategy across social media channels;
• Create brand materials, presentations, partner decks, and guidelines;
• Work with influencers, KOLs, and crypto communities from a brand-awareness perspective;
• Collaborate closely with Growth, CRM, Affiliate, and Creative teams;
• Write creative briefs for designers, video editors, and content creators;
• Monitor brand performance and key awareness metrics.

Требования:

• 2+ years of experience in the iGaming industry;
• Experience managing an entire casino/sportsbook brand or overseeing brand operations within an online gaming company;
• Experience coordinating teams responsible for affiliate programs, CRM, customer retention, customer support, payments, and product development;
• Strong understanding of operational KPIs: GGR, NGR, FTD, LTV, and Retention;
• Knowledge of Latin American markets is mandatory;
• Experience launching new geographic markets or scaling existing brands is a significant advantage;
• English proficiency: Upper-Intermediate level or above;
• Strong understanding of branding, positioning, and content marketing.
• Hard work and dedication;
• Proactiveness;
• Responsibility and accountability;
• Results orientation;
• Strong teamwork and collaboration skills.

Условия:

• Health & Wellness Focus;
• Global Medical Coverage;
• Growth Opportunities;
• Benefits Programs (compensation for gym/dental care/psychological services, etc.);
• Performance-Driven Rewards;
• Dynamic Work Environment.