Brand Manager

Inclusively Remote; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health & Wellness Focus

Global Medical Coverage

Growth Opportunities

Performance-Driven Rewards

Dynamic Work Environment

Job summary

Inclusively Remote clients an international online gaming company focused on sports betting and casino services, with a strong presence in Latin America. The role centers on owning and executing the brand strategy, developing content across social channels, and partnering with Growth, CRM, Affiliate and Creative teams to drive awareness and engagement.

You will coordinate with influencers and crypto communities, write briefs for designers, and monitor KPIs like retention and lifetime value to

Qualifications

• 2+ years in the iGaming industry.
• Experience managing a casino/sportsbook brand or brand operations in online gaming.
• Coordinate teams for affiliate programs, CRM, customer retention, payments and product development.
• Strong knowledge of operational KPIs (GGR, NGR, FTD, LTV, Retention).
• Latin American markets knowledge is mandatory.
• English proficiency at upper-intermediate level or higher.
• Strong branding, positioning and content marketing understanding.

Responsibilities

• Own and execute the brand strategy and tone of voice.
• Develop and manage content strategy across social media.
• Create brand materials, decks and guidelines for partners.
• Collaborate with Growth, CRM, Affiliate and Creative teams.
• Write creative briefs for designers and content creators.
• Monitor brand performance and key awareness metrics.

Skills

Brand management

Content marketing

Team coordination

CRM coordination

KOL outreach

Analytics

Job description

Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America. Strategic focus is to deliver a high-quality, personalized gaming experience, leveraging advanced technology and localized services to cater to the preferences of the different Latin American players. Develop and launch own Casino Games, as well as operate own CRM, CS and Back-office platforms.

Perfect for those who aim to:

• Own and execute the brand strategy;
• Develop and maintain brand tone of voice and messaging;
• Build and manage content strategy across social media channels;
• Create brand materials, presentations, partner decks, and guidelines;
• Work with influencers, KOLs, and crypto communities from a brand-awareness perspective;
• Collaborate closely with Growth, CRM, Affiliate, and Creative teams;
• Write creative briefs for designers, video editors, and content creators;
• Monitor brand performance and key awareness metrics.

Experience you’ll need to bring:

• 2+ years of experience in the iGaming industry;
• Experience managing an entire casino/sportsbook brand or overseeing brand operations within an online gaming company;
• Experience coordinating teams responsible for affiliate programs, CRM, customer retention, customer support, payments, and product development;
• Strong understanding of operational KPIs: GGR, NGR, FTD, LTV, and Retention;
• Knowledge of Latin American markets is mandatory;
• Experience launching new geographic markets or scaling existing brands is a significant advantage;
• English proficiency: Upper-Intermediate level or above;
• Strong understanding of branding, positioning, and content marketing.

It’s a perfect match if you have those personal features:

• Hard work and dedication;
• Proactiveness;
• Responsibility and accountability;
• Results orientation;
• Strong teamwork and collaboration skills.

Our clients offer competitive benefits to support your professional and personal growth, including:

• Health & Wellness Focus;
• Global Medical Coverage;
• Growth Opportunities;
• Benefits Programs (compensation for gym/dental care/psychological services, etc.);
• Performance-Driven Rewards;
• Dynamic Work Environment.