LATAM Field Marketing Manager — ABM & Demand Gen

Teradata; Salem (OR); Vor Ort; USD 112.000 - 168.000; Vollzeit

Zusammenfassung

Teradata is seeking a Manager, Field Marketing focused on LATAM with responsibility supporting North American markets (USA and Canada). You will drive demand generation, ABM, and pipeline growth across LATAM while coordinating with regional sales teams and partners.

The role requires fluency in English and Spanish, with Portuguese a plus. You will execute multi-market ABM programs, manage events, and ensure local content is adapted for Spanish- and Portuguese-speaking audiences.

Qualifikationen

• Bachelor's degree.
• 5–8 years B2B marketing (field marketing, demand gen, ABM).
• Regional LATAM marketing experience.
• B2B software, data, analytics, or AI experience.
• Strong event organization skills.
• Understanding of direct/indirect sales.
• Data-driven with funnel insight.
• Salesforce proficiency with campaign reporting.
• Fluent English and Spanish; Portuguese preferred.

Aufgaben

• Drive demand generation across LATAM with clear pipeline targets.
• Coordinate asset delivery into ABM and marketing automation platforms.
• Align marketing activity with pipeline goals with regional sales.
• Enable localized campaigns for Spanish and Portuguese markets.
• Design ABM programs for named and cluster accounts with multi-touch sequences.
• Plan regional field and virtual events end-to-end.
• Provide social media support for local leaders.
• Manage regional marketing calendar and budget.
• Analyze full-funnel performance and adjust programs.
• Support MDF and partner marketing in indirect channels.

Kenntnisse

ABM programs

Demand generation

Field marketing

Channel/partner marketing

Ausbildung

Bachelor's degree

Tools

Salesforce

Influ2

Eloqua

Jobbeschreibung

Teradata is seeking a Manager, Field Marketing focused on LATAM with responsibility supporting North American markets (USA and Canada). You will drive demand generation, ABM, and pipeline growth across LATAM while coordinating with regional sales teams and partners.

The role requires fluency in English and Spanish, with Portuguese a plus. You will execute multi-market ABM programs, manage events, and ensure local content is adapted for Spanish- and Portuguese-speaking audiences.