LATAM Field Marketing Lead: ABM & Demand Gen

Teradata; Honolulu (HI); Hybrid; USD 112,000 - 168,000; Full time

Job summary

Teradata is seeking a Manager, Field Marketing focused on LATAM with additional responsibility for supporting North American markets (USA and Canada). This hands-on role requires partnering with LATAM sales teams to develop high-impact ABM and demand generation programs that accelerate the sales cycle and build net new pipeline.

The ideal candidate will execute campaigns across Spanish- and Portuguese-speaking markets, coordinate assets in Eloqua/Influ2, and manage regional field events

Qualifications

• Bachelor's degree in a relevant field.
• 5–8 years of B2B marketing experience focusing on field marketing, demand generation or ABM.
• Regional marketing experience across Latin America.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong organizational skills with events experience.
• Understanding of direct and indirect (channel/partner) sales environments.
• Data-driven with ability to diagnose funnel performance and act on insights.
• Salesforce proficiency for campaign and pipeline reporting.

Responsibilities

• Drive demand generation activity across LATAM with messaging aligned to pipeline goals.
• Coordinate asset delivery into ABM and marketing automation platforms for account-level targeting.
• Collaborate with regional sales leadership and SDRs to create enablement materials and outreach templates.
• Enable localized campaigns for Spanish- and Portuguese-speaking markets across the region.
• Design and execute ABM programs targeting named accounts with multi-touch digital sequences.
• Plan regional events and manage budgets and calendars.
• Provide social media support and coordinate marketing reviews with regional teams.
• Travel domestically and internationally as needed.

Skills

ABM programs

Demand generation

Field marketing

Marketing automation

Sales alignment

CRM / Salesforce

Multilingual communication

Project management

Education

Bachelor's degree

Tools

Influ2

Eloqua

Job description

Teradata is seeking a Manager, Field Marketing focused on LATAM with additional responsibility for supporting North American markets (USA and Canada). This hands-on role requires partnering with LATAM sales teams to develop high-impact ABM and demand generation programs that accelerate the sales cycle and build net new pipeline.

The ideal candidate will execute campaigns across Spanish- and Portuguese-speaking markets, coordinate assets in Eloqua/Influ2, and manage regional field events