LatAm Field Marketing Manager — ABM & Demand Gen

Teradata; Helena (MT); On-site; USD 112,000 - 168,000; Full time

Job summary

Teradata seeks a Manager, Field Marketing focused on LATAM, with additional support for USA/Canada. You will lead ABM and demand generation to accelerate the sales cycle and build a robust pipeline across multiple markets.

Role requires expertise in regional LATAM marketing, content localization for Spanish/Portuguese markets, and collaboration with sales, SDRs, and channel partners. Expect travel and cross-market coordination.

Qualifications

• Bachelor's degree.
• 5–8 years of experience in B2B marketing, with a focus on field marketing, demand generation, or ABM.
• Regional marketing experience across Latin America, with understanding of market diversity.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong organizational skills with experience managing field and virtual events.
• Understanding of direct and indirect (channel/partner) sales environments.
• Data-driven and analytical mindset, comfortable diagnosing full-funnel performance.
• Proficient in Salesforce, including campaign and pipeline reporting.
• Proactive, self-motivated, innovative, and collaborative mindset.
• Fluent English and Spanish required; Portuguese preferred.

Responsibilities

• Drive demand generation activity across the region with clear pipeline ownership.
• Coordinate asset and campaign delivery into ABM and marketing automation platforms (Influ2, Eloqua).
• Work with regional sales leadership and SDR teams to align marketing activity to pipeline goals.
• Enable localized campaign execution and content adaptation for Spanish and Portuguese markets.
• Design and execute ABM programs targeting named and cluster accounts with multi-touch sequences.
• Plan and manage regional field and virtual events end-to-end.
• Provide social media support for local leaders.
• Coordinate input for regional marketing calendar and weekly updates.
• Proactively manage regional marketing calendar and budget.
• Take a data-driven approach to analyze full-funnel performance and optimize programs.
• Support channel and partner marketing activity including MDF utilization.
• Support field marketing in USA and Canada with North America team.
• Travel domestically and internationally as needed.

Skills

ABM programs

Demand generation

Marketing automation

Campaign management

Field marketing

Sales collaboration

Content localization

Regional marketing LATAM

Salesforce CRM

English

Spanish

Portuguese

Education

Bachelor's degree

Tools

Influ2

Eloqua

Job description

Teradata seeks a Manager, Field Marketing focused on LATAM, with additional support for USA/Canada. You will lead ABM and demand generation to accelerate the sales cycle and build a robust pipeline across multiple markets.

Role requires expertise in regional LATAM marketing, content localization for Spanish/Portuguese markets, and collaboration with sales, SDRs, and channel partners. Expect travel and cross-market coordination.