LatAm Field Marketing Lead - ABM & Demand Gen

Teradata; Montpelier (VT); On-site; USD 112,000 - 168,000; Full time

Job summary

Teradata is seeking a Manager, Field Marketing focused on LATAM with additional coverage for the USA and Canada. You will drive demand generation, execute ABM programs, and collaborate with LATAM sales teams to build a robust pipeline.

The role requires fluency in English and Spanish, with Portuguese a plus, and strong experience in regional marketing across diverse LATAM markets. You will manage regional events, enable content localization, and partner with channel networks to maximize impact,

Qualifications

• Bachelor's degree required.
• 5–8 years in B2B marketing, field marketing, demand gen, or ABM.
• Regional LATAM marketing experience across diverse markets.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong organizational skills for managing field and virtual events.

Responsibilities

• Drive demand generation across LATAM with clear pipeline ownership.
• Coordinate asset delivery into ABM and marketing automation platforms (Influ2, Eloqua).
• Align marketing activity with pipeline goals with regional sales leadership and SDRs.
• Enable localized campaigns for Spanish- and Portuguese-speaking markets.
• Design and execute ABM programs across named and cluster accounts.
• Plan regional field and virtual events end-to-end (Cvent, promotion, assets).
• Provide social media support for local leaders.
• Coordinate regional marketing calendar and budget.
• Analyze full-funnel performance and adjust programs accordingly.
• Support channel/partner marketing and MDF usage.

Skills

ABM programs

Demand generation

Field marketing

Channel marketing

Salesforce

Analytics

English

Spanish

Portuguese

Education

Bachelor's degree

Tools

Influ2

Eloqua

CRM systems

Job description

Teradata is seeking a Manager, Field Marketing focused on LATAM with additional coverage for the USA and Canada. You will drive demand generation, execute ABM programs, and collaborate with LATAM sales teams to build a robust pipeline.

The role requires fluency in English and Spanish, with Portuguese a plus, and strong experience in regional marketing across diverse LATAM markets. You will manage regional events, enable content localization, and partner with channel networks to maximize impact,