LatAm Field Marketing Lead - ABM & Demand Gen

Teradata; Annapolis (MD); On-site; USD 112,000 - 168,000; Full time

Benefits offered by this job

Health care

401(k) retirement plan

Paid time off

Job summary

Teradata seeks a Manager, Field Marketing to lead ABM and demand-generation programs across LATAM with additional responsibility for supporting North American markets (USA and Canada). This hands-on role partners with LATAM sales teams to develop regional marketing plans, drive pipeline, and execute campaigns across multiple markets.

The ideal candidate will have 5–8 years in B2B marketing, strong experience in enterprise software marketing, fluency in English and Spanish, and be skilled in

Qualifications

• Bachelor's degree or equivalent in a related field.
• 5–8 years of B2B marketing with field marketing or ABM focus.
• Regional LATAM marketing experience across diverse markets.
• Experience in B2B enterprise software, data, analytics, or AI is preferred.
• Strong organizational skills and event management experience.
• Experience working with direct and indirect (channel/partner) sales environments.
• Proficiency with Salesforce and marketing automation for reporting and pipeline measurement.

Responsibilities

• Drive demand gen across the LATAM region with a mix of digital programs, events, partner marketing and content syndication.
• Coordinate asset delivery into ABM platforms and ensure account-level targeting.
• Align marketing activities with regional sales goals and develop enablement materials.
• Enable localized campaigns in Spanish and Portuguese for LATAM.
• Plan and manage regional field and virtual events end-to-end.
• Provide social media support for local leaders and experts.
• Manage regional marketing calendar and budget, with data-driven optimization.

Skills

ABM programs

Demand generation

Campaign management

Sales alignment

CRM reporting

English & Spanish

Education

Bachelor's degree

Tools

Salesforce

Eloqua

Influ2

Job description

Teradata seeks a Manager, Field Marketing to lead ABM and demand-generation programs across LATAM with additional responsibility for supporting North American markets (USA and Canada). This hands-on role partners with LATAM sales teams to develop regional marketing plans, drive pipeline, and execute campaigns across multiple markets.

The ideal candidate will have 5–8 years in B2B marketing, strong experience in enterprise software marketing, fluency in English and Spanish, and be skilled in