LATAM Field Marketing Manager – ABM & Demand Gen

Teradata; Boise (ID); À distance; USD 112 000 - 168 000; Plein temps

Résumé du poste

Teradata is seeking a Manager, Field Marketing focused on Latin America with responsibility for supporting North American markets. The role partners with LATAM sales teams to drive pipeline through ABM and demand generation programs, and to enable regional campaigns across Spanish and Portuguese-speaking markets.

The ideal candidate has 5–8 years in B2B marketing, experience with enterprise software, and strong Salesforce expertise. Travel and cross-regional collaboration are required.

Qualifications

• Bachelor's degree required.
• 5–8 years of experience in B2B marketing, focusing on field marketing, demand generation, or ABM.
• Regional marketing experience across Latin America.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong organizational skills with managing field and virtual events.
• Understanding of direct and indirect (channel/partner) sales environments.
• Data-driven mindset with ability to diagnose funnel performance and act on insights.
• Proficient in Salesforce, campaign and pipeline reporting.
• English and Spanish fluency required; Portuguese preferred.

Responsabilités

• Drive demand generation across LATAM with digital programs, events, partner marketing, and content syndication.
• Coordinate asset delivery into ABM and marketing automation platforms (Influ2, Eloqua).
• Collaborate with regional sales to align marketing with pipeline goals and develop enablement materials.
• Enable localized campaigns and content for Spanish- and Portuguese-speaking markets.
• Design and execute ABM programs for named and cluster accounts with multi-touch sequences.
• Plan regional events end-to-end, including virtual and in-person components.
• Provide social media support for regional leaders and SMEs.
• Manage regional marketing calendar, budget, and weekly updates.
• Analyze full-funnel performance and adjust programs to improve conversion.
• Support MDF and partner marketing activities in indirect sales markets.
• Assist NA team with USA/Canada marketing initiatives as needed.

Connaissances

ABM programs

Demand generation

Marketing automation

Field marketing

Sales enablement

Multi-market

Data-driven

Salesforce

Formation

Bachelor's degree

Outils

Eloqua

Influ2

Salesforce

Cvent

Description du poste

Teradata is seeking a Manager, Field Marketing focused on Latin America with responsibility for supporting North American markets. The role partners with LATAM sales teams to drive pipeline through ABM and demand generation programs, and to enable regional campaigns across Spanish and Portuguese-speaking markets.

The ideal candidate has 5–8 years in B2B marketing, experience with enterprise software, and strong Salesforce expertise. Travel and cross-regional collaboration are required.