LatAm Field Marketing Manager - ABM & Demand Gen

Teradata; Augusta (ME); Presencial; USD 112.000 - 168.000; Jornada completa

Descripción de la vacante

Teradata is seeking a Manager of Field Marketing focused on LATAM, with secondary responsibility for supporting USA/Canada markets. You will drive ABM and demand-generation programs to accelerate the sales cycle and build net-new pipeline, partnering with LATAM sales teams and channel partners.

You will execute high-impact programs and collaborate with regional marketing, sales leadership, and SDRs to optimize funnel performance.

Formación

• Bachelor's degree required.
• 5–8 years in B2B marketing, field marketing, demand generation, or ABM.
• Regional marketing experience across Latin America and diverse markets.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong organizational skills for field and virtual events.
• Understanding of direct and indirect (channel/partner) sales environments.
• Data-driven mindset with ability to turn insights into action.
• Proficiency in Salesforce for campaign and pipeline reporting.

Responsabilidades

• Drive demand generation across LATAM with multi-channel programs and events.
• Coordinate assets and campaigns in ABM/marketing automation platforms (Influ2, Eloqua).
• Collaborate with regional sales leadership and SDRs to align activity with pipeline goals.
• Enable localized campaigns for Spanish- and Portuguese-speaking markets.
• Design ABM programs for named and cluster accounts with multi-touch sequences in Spanish/Portuguese.
• Plan region-wide field and virtual events end-to-end and manage budgets.
• Provide social media support for regional leaders and experts.
• Coordinate regional marketing calendars and performance reviews.
• Travel as needed domestically and internationally.
• Support USA/Canada market efforts alongside LATAM team.

Conocimientos

ABM programs

Demand generation

Field marketing

Salesforce

CRM data

Marketing automation

Cross-functional work

Educación

Bachelor's degree

Herramientas

Influ2

Eloqua

Descripción del empleo

Teradata is seeking a Manager of Field Marketing focused on LATAM, with secondary responsibility for supporting USA/Canada markets. You will drive ABM and demand-generation programs to accelerate the sales cycle and build net-new pipeline, partnering with LATAM sales teams and channel partners.

You will execute high-impact programs and collaborate with regional marketing, sales leadership, and SDRs to optimize funnel performance.