LATAM Field Marketing Manager & ABM Lead

Teradata; Miami (FL); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Flexible work model

Travel opportunities

Job summary

Teradata seeks a Manager of Field Marketing focused on Latin America (LATAM) with responsibility for supporting North American markets (USA and Canada). You will execute high-impact ABM and demand generation programs to accelerate the sales cycle, generate new pipeline, and strengthen customer preference for Teradata solutions.

This hands-on role partners with regional sales and SDR teams to develop marketing plans aligned to business priorities, with localization for Spanish- and

Qualifications

• Bachelor's degree required.
• 5–8 years of experience in B2B marketing, with focus on field marketing, demand generation or ABM.
• Regional marketing experience across Latin America.
• Experience in B2B enterprise software, data, analytics or AI beneficial.
• Strong organizational skills with field and virtual events management.
• Understanding of direct and indirect (channel/partner) sales environments.
• Data-driven mindset with ability to diagnose full-funnel performance and translate insights into action.
• Proficiency in Salesforce, including campaign and pipeline reporting and CRM data usage.

Responsibilities

• Drive demand generation across LATAM with ABM and events.
• Coordinate assets and campaigns into ABM and marketing automation platforms.
• Collaborate with regional sales leadership to align marketing activity with pipeline goals.
• Develop localized campaign execution and content for Spanish- and Portuguese-speaking markets.
• Design and execute ABM programs targeting named and cluster accounts across the region.
• Plan and manage regional field and virtual events end-to-end.
• Provide social media support for local leaders and SMEs.
• Manage regional marketing calendar, budget, and performance reviews.
• Support channel and partner marketing activity, including MDF management.
• Travel domestically and internationally as required.

Skills

B2B marketing

Field marketing

Demand generation

ABM (Account-based marketing)

Sales alignment

Marketing automation

Salesforce proficiency

Multinational region experience

English and Spanish fluency

Portuguese language skills

Education

Bachelor's degree

Tools

Salesforce

Marketing automation (Eloqua/In3flu2)

Job description

Teradata seeks a Manager of Field Marketing focused on Latin America (LATAM) with responsibility for supporting North American markets (USA and Canada). You will execute high-impact ABM and demand generation programs to accelerate the sales cycle, generate new pipeline, and strengthen customer preference for Teradata solutions.

This hands-on role partners with regional sales and SDR teams to develop marketing plans aligned to business priorities, with localization for Spanish- and