KOL/KOC & Community Operations

Alibaba Group; Pasadena (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

AliExpress, the Alibaba Group brand, seeks a seasoned influencer and creator operations lead to build and scale a US-centric creator network, spanning top KOLs, mid-tier creators, KOCs, and vertical specialists.

You will design traffic plans, partner with category teams, and implement data-driven ROI tracking to lift engagement, conversion, and GMV across localized programs.

Qualifications

• 5+ years in influencer/creator operations, community management or content-commerce growth.
• Hands-on US market experience strongly preferred.
• Established network of US commerce-driven creators, community owners, or influencers.
• Strong localized operations capability blending consumer context with supply for US-market-fit promotion.
• Strong data-driven mindset with ability to translate funnel and ROI analyses into optimizations; cross-functional collaboration and negotiation skills; bilingual English/Spanish + Mandarin a plus.

Responsibilities

• Build US commerce-driven creator network across top KOLs, mid-tier creators, KOCs, and vertical specialists.
• Design community traffic plans and a channel ecosystem to bring high-quality users and incremental GMV.
• Own the recruit–nurture–exit lifecycle for creators/agencies with tests and tiered progression.
• Collaborate with category/brand teams to launch monetization paths and support storefront localization.
• Develop monitoring for GMV, views, ROI, and conversion funnels.

Job description

This position is for "AliExpress", the original business within Alibaba Group, is one of the largest marketplace in the world. It connects 20 million+ active buyers and suppliers in over 180 countries and regions across 40 major product categories.

Responsibilities

1. US Commerce-Driven Influencer Affiliate Matrix Build-out: Recruit and operate US commerce-driven creator resource base — top KOLs, mid-tier creators, KOCs, and vertical specialists — tiered into a matrix by category, audience profile, and selling capability to form a sustainably callable creator network. Design community traffic plans and build a channel ecosystem accountable for bringing high-quality users and incremental GMV.
2. Own the full "recruit–nurture–exit" lifecycle for creators/agencies: cold-start new talent, run selling tests, drive tier progression via executable strategies, and enforce dynamic scoring, tiered management, and bottom-tier elimination.
3. Partner closely with category/brand teams to launch diverse monetization paths; support storefront management, localized product selection and scheduling to safeguard conversion efficiency.
4. Based on US consumer insights and local supply characteristics, produce channel/product trend analysis, define supply and benefit requirements, and craft "local creator/community × supply" placement strategies — driving localized promotion with cross-functional partners to lift exposure and conversion.
5. Establish a comprehensive monitoring system tracking creator/agency GMV, views, ROI, and per-community conversion funnels.

1. 5+ years in influencer/creator operations, or community management, or content-commerce growth; hands-on US market experience strongly preferred.
2. An established network of US commerce-driven creators, community owners, or influencers that can be rapidly mobilized and scaled.
3. Strong localized operations capability: able to blend consumer, cultural context, and consumer habits with supply to land US-market-fit promotion and selling plans.
4. Proven ability to build a creator/community ecosystem from recruiting, activation, incubation, and monetization.
5. Strong data-driven mindset; able to translate funnel and ROI analysis into actionable optimizations; excellent cross-functional collaboration and negotiation skills; bilingual (English/Spanish + Mandarin) a plus.