Sales and Traffic Acquisition Expert

AliExpress; Pasadena (CA); On-site; USD 90,000 - 180,000; Full time

Job summary

AliExpress, the Alibaba Group marketplace, seeks a senior B2B Channel Development lead to build and manage US B2B distribution in auto parts, home & garden, industrials and machinery.

You will recruit distributors, close high-value accounts, and coordinate with merchant acquisition, logistics, and product teams to deliver end-to-end service and hit GMV targets.

Qualifications

• 5+ years of experience in B2B sales or channel development.
• Deep familiarity with US B2B distribution system and network of distributors/retailers is a plus.
• Strong negotiation, relationship management, and project execution capabilities.
• Ability to develop data-driven sales strategies and measure execution effectiveness.
• Excellent cross-cultural communication, especially US-China teams; bilingual is a plus though not required.

Responsibilities

• Develop and maintain US B2B distribution channels focusing on auto parts & accessories, home & garden large items, industrial products, and machinery.
• Identify and close high-value B2B accounts; design tailored partnerships and terms to drive orders and loyalty.
• Build offline ecosystem partnerships with associations, trade shows, logistics, and payment providers.
• Conduct market research on US B2B landscape and inform category strategy, merchant recruitment, and pricing.
• Collaborate with merchant acquisition, operations, logistics, customer service, and product teams to ensure end-to-end client experience.
• Aim to hit individual and team B2B sales targets (GMV, active accounts, new channels).

Skills

Negotiation

Relationship management

Project execution

Data-driven strategy

Cross-cultural communication

Job description

This position is for "AliExpress", the original business within Alibaba Group, is one of the largest marketplace in the world. It connects 20 million+ active buyers and suppliers in over 180 countries and regions across 40 major product categories.

1. 1、B2B Channel Development: Develop and maintain B2B distribution channels in the US market, with a focus on categories including auto parts & accessories, home & garden large items, industrial products, and machinery. Identify and establish long-term partnerships with local distributors, wholesalers, and chain retailers.
2. 2、Key Account Sales: Identify and close high-value B2B accounts. Design tailored partnership proposals and commercial terms to drive order conversion, repeat purchases, and customer lifetime value growth.
3. 3、Ecosystem Partnership Building: Build offline ecosystem partnerships including industry associations, trade show organizers, local service providers, logistics & warehousing partners, and payment/financial service institutions to create a sustainable local business ecosystem.
4. 4、Market Research & Analysis: Conduct in-depth research on the US B2B market landscape, competitive dynamics, and evolving customer needs. Deliver regular market insight reports to inform platform category strategy, merchant recruitment direction, and pricing strategy.
5. 5、Cross-functional Collaboration: Work closely with cross-functional teams including merchant acquisition, operations, logistics, customer service, and product to ensure a seamless end-to-end experience for B2B clients — from onboarding and product selection to fulfillment and after-sales support.
6. 6、Performance Delivery: Achieve individual and team B2B sales targets (GMV, active accounts, new channel)

• Experience: 5+ years of experience in B2B sales or channel development. Prior experience in auto parts & accessories, home & garden large items, industrial products, or machinery is strongly preferred.
• Industry Network: Deep familiarity with the US B2B distribution system. Existing network of distributors, wholesalers, or retailers that can be leveraged to accelerate business launch.
• Core Competencies: Exceptional business negotiation skills, relationship management expertise, and project execution capability.
• Data-Driven Thinking: Strong analytical mindset with the ability to develop data-driven sales strategies and track execution effectiveness.
• Communication: Excellent cross-cultural communication skills with the ability to collaborate effectively across US and China teams. Bilingual (English/Chinese) is a plus but not required. US-based resident required.
• Work Style: Self-motivated, results-oriented, with an entrepreneurial mindset and the ability to independently drive business in a fast-paced, evolving environment