KOL/KOC & Community Operations

Sugarbreak; Pasadena (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

AliExpress, the original business within Alibaba Group, is seeking an experienced operations leader to build and manage a US commerce-driven influencer creator network. You will recruit top creators, nurture partnerships, and drive monetization strategies across categories to maximize exposure and conversions.

You will partner with brand teams, analyze trends, and implement robust measurement of GMV, ROI, and engagement.

Qualifications

• 5+ years in influencer/creator operations or related fields.
• Strong US market experience preferred.
• Established network of US commerce-driven creators.
• Excellent cross-functional collaboration and negotiation skills.
• Bilingual is a plus: English/Spanish and Mandarin.

Responsibilities

• Recruit and operate US creator resource base and build a scalable network.
• Manage recruit–nurture–exit lifecycle for creators/agencies.
• Collaborate with category/brand teams to launch monetization paths.
• Produce channel/product trend analysis to optimize promotion.
• Establish monitoring system tracking GMV, views, ROI, funnels.

Skills

Influencer operations

Community management

Content-commerce growth

US market experience

Creator network

Job description

This position is for "AliExpress", the original business within Alibaba Group, is one of the largest marketplace in the world. It connects 20 million+ active buyers and suppliers in over 180 countries and regions across 40 major product categories.

Responsibilities

• 1. US Commerce-Driven Influencer Affiliate Matrix Build-out: Recruit and operate US commerce-driven creator resource base — top KOLs, mid-tier creators, KOCs, and vertical specialists — tiered into a matrix by category, audience profile, and selling capability to form a sustainably callable creator network. Design community traffic plans and build a channel ecosystem accountable for bringing high-quality users and incremental GMV.
• 2. Own the full "recruit–nurture–exit" lifecycle for creators/agencies: cold-start new talent, run selling tests, drive tier progression via executable strategies, and enforce dynamic scoring, tiered management, and bottom-tier elimination.
• 3. Partner closely with category/brand teams to launch diverse monetization paths; support storefront management, localized product selection and scheduling to safeguard conversion efficiency.
• 4. Based on US consumer insights and local supply characteristics, produce channel/product trend analysis, define supply and benefit requirements, and craft "local creator/community × supply" placement strategies — driving localized promotion with cross-functional partners to lift exposure and conversion.
• 5. Establish a comprehensive monitoring system tracking creator/agency GMV, views, ROI, and per-community conversion funnels.

Qualifications：

• 1. 5+ years in influencer/creator operations, or community management, or content-commerce growth; hands‑on US market experience strongly preferred.
• 2. An established network of US commerce-driven creators, community owners, or influencers that can be rapidly mobilized and scaled.
• 3. Strong localized operations capability: able to blend consumer, cultural context, and consumer habits with supply to land US-market-fit promotion and selling plans.
• 4. Proven ability to build a creator/community ecosystem from recruiting, activation, incubation, and monetization.
• 5. Strong data-driven mindset; able to translate funnel and ROI analysis into actionable optimizations; excellent cross-functional collaboration and negotiation skills; bilingual (English/Spanish + Mandarin) a plus.