Creator Operations (Two Specializations)

Bilibili Inc.; California (MO); On-site; USD 120,000 - 180,000; Full time

Job summary

Bilibili Inc. seeks a results-driven Business Development Manager to build and refine the US-market AI and creator ecosystem.

You will source and onboard overseas tech bloggers, AIGC creators and science-popularization specialists, and manage long-term partnerships with high-quality vertical creators for the platform in the United States. Based in Los Angeles, you will lead BD outreach, contract negotiations, and cross-border collaboration with US teams to plan campaigns and creator-support

Qualifications

• Experience in Bilibili or similar creator ecosystems.
• Strong network with US tech/ACG creators is a plus.
• Fluent English in business contexts.

Responsibilities

• Lead creator sourcing and onboarding for US market creators.
• Negotiate contracts and signings; manage long-term partnerships.
• Monitor trends in US tech and AI content to guide campaigns.
• Collaborate with cross-border teams to plan campaigns and programmes.
• Track performance and optimize creator operations.

Skills

Creator sourcing

Business development

Contract negotiation

Cross-border coordination

Job description

• Be responsible for building and refined operation of the AI, cutting-edge-tech and AIGC creator ecosystem for Bilibili's US-market business. Dive deep into the US tech-creator community, source and onboard high-quality overseas tech bloggers, AIGC creators and science-popularization specialists to enrich the pool of vertical high-quality creators on the platform.
• Execute vertical-creator business development, outreach, contract negotiation & signing, and long-term relationship management. Align with characteristics of the US tech industry to build a localized tech-creator cooperation system, stabilize the output of high-quality vertical content, and improve the content ecosystem of the tech track.
• Keep close track of industry developments, technological breakthroughs and content trends in US AI and cutting-edge-tech sectors. Formulate targeted strategies for creator sourcing, empowerment and incentives; focus on supporting promising mid-tier creators, build benchmark tech creators for the platform, and raise the professionalism and influence of vertical content.
• Collaborate with cross-border teams to plan vertical-themed campaigns on tech popularization and AIGC creativity, content initiatives and special creator-support programmes. Guide creators to produce localized, high-quality tech content and energize the US tech-focused community.
• Continuously review performance of creator operations, BD outreach and content metrics. Iterate strategies for creator sourcing, contracting and incubation. Keep expanding the scale of the US tech-creator ecosystem, and boost track-specific user stickiness and content-ecosystem competitiveness.
• Hands-on practical experience in creator operations, talent BD and creator incubation. Familiar with overseas creator cooperation workflows, commercial-negotiation logic and vertical-ecosystem operation models.
• Solid knowledge of AI, AIGC and cutting-edge-technology. Keep up-to-date with US tech-industry trends, science-popularization content shifts and creator dynamics, with domain-specific industry awareness.
• Based in Los Angeles, USA. Familiar with US online landscape, tech circles and creator ecosystem; understand content-consumption habits of US tech-interested audiences, with capabilities for localized BD and operations.
• Independent capability to source, reach out to, sign and sustain long-term relationships with creators. Skilled at leveraging overseas vertical-community resources to efficiently deliver commercial partnerships and operational projects.
• Strong cross-team communication and collaboration skills. Able to work seamlessly with domestic product & operation teams as well as local overseas stakeholders, and adapt to the rhythm of international-business delivery.
• Proven successful track-record in BD and operation for US-based tech / AIGC creators; existing mature vertical-creator resources are a plus.
• Familiar with tech communities on YouTube, X (Twitter), Reddit and other platforms; deep understanding of overseas science-popularization content-creation norms and trending topics.
• Fluent written & spoken English for business scenarios; capable of independent outreach with overseas creators and industry partners.
• Source, sign, incubate and deliver refined long-term operations for Tier-A core anime-manga and pan-entertainment creators for Bilibili US business. Immerse in the overseas US ACG community, and build a high-quality, vibrant matrix of core overseas ACG creators.
• Develop customized creator-growth, empowerment and incentive programmes tailored to US-based ACG creators and youth-community culture. Help creators improve content quality, follower base and commercial value, and continuously lift retention and activity levels of core creators.
• Deeply engage with local US ACG communities and youth sub-cultures. Proactively partner with local clubs, creative groups and offline-scene resources. Design and roll out anime-themed campaigns, offline collaborative projects and community-oriented creative mechanics adapted for overseas users, and revitalize the atmosphere of the ACG community.
• Stay current with US anime-manga and pan-entertainment trends and sub-cultural hot topics. Iterate vertical-content and creator-operation strategies in line with Bilibili's platform DNA. Guide creators to deliver high-quality ACG UGC content that matches local-aesthetic preferences of overseas audiences.
• Continuously monitor growth metrics of core creators, content-production quality and shifts in community dynamics. Optimize operational practices via data reviews and user insights, and foster a highly-engaged, active US-based ACG creator ecosystem.
• Genuine passion for anime-manga / ACG culture. Well-versed in overseas ACG community ecosystem, content styles and user tastes, with sharp sensitivity to pan-entertainment sub-culture hot topics.
• Practical hands-on experience in ACG / pan-entertainment creator operations for content platforms. Familiar with the full workflow of creator sourcing, incubation, community management and growth-enablement; proven ability to independently manage core creators.
• Outgoing, sociable personality. Experienced in community collaboration, planning and executing offline events. Strong capabilities for community engagement, offline-event organisation and resource integration.
• Based in Los Angeles, USA. Familiar with US youth culture, local ACG communities and offline-event landscapes, bringing advantages for localized sub-culture operations.
• Excellent communication and project-execution skills. Capable of quickly aligning local-community resources together with cross-border teams to efficiently deliver creator-operation and community-event projects.
• Possess connections to local US ACG clubs and creator communities; proven successful cases delivering overseas ACG offline events and sub-culture collaborations are a plus.
• Deep understanding of Bilibili's community culture and ACG content ecosystem, able to conduct creator incubation & operations aligned with platform positioning.
• Conversational-level fluent English, enabling friction-free communication with young overseas creators and local communities for localized-business scenarios.