HYBRID ROLE - Director, Creator Growth _Brand Partnerships Platform

Intermedia Group, Inc.; New York (NY); Hybrid; USD 150,000 - 200,000; Full time

Job summary

Intermedia Group Inc. is seeking a Director, Creator Growth to lead the ongoing expansion of high-performing creators on our Brand Partnerships Platform. You will identify, recruit, and nurture performance-driven creators who drive affiliate sales and real commerce.

This hands-on leader will build the strategy, playbook and team to scale creator acquisition, manage relationships with creators and brands, and optimize monetization, with a preference for in-office 2 days/week in NYC or LA.

Qualifications

• 8+ years in the creator economy, influencer marketing, affiliate marketing, or social commerce.
• Proven sales and business development instincts, with experience closing partnerships and driving pipeline.
• Experience recruiting and partnering with commerce-driven creators.
• Strong understanding of affiliate monetization, conversion dynamics, and creator earnings models.
• Deep understanding of the creator landscape, including conferences, events and meetups.

Responsibilities

• Lead the continued growth of high-performing creators on our platform.
• Recruit and engage performance-driven creators for affiliate partnerships.
• Develop compelling offers to win creators’ business and monetize their content.
• Build strategy, playbook and team to scale creator acquisition engine over time.
• Collaborate cross-functionally with marketing, product and analytics to drive outcomes.

Skills

Hands-on leadership

Strategic thinker

Creator onboarding

Creator recruitment

Affiliate monetization

Performance metrics

CRM tools

Cross-functional

Tools

HubSpot

Salesforce

Job description

HYBRID ROLE - Director, Creator Growth _Brand Partnerships Platform

• New York City, NY
• OTE Pay Range: $150,000 - $200,000 USD

OPEN JOB: Director, Creator Growth

LOCATION: Hybrid in either NYC or Los Angeles

***Preference is 2 days/week in office

OTE Pay Range: $150,000 - $200,000 USD

THIS IS FOR A performance-marketing technology company that drives new customers and sales to retailers and generates premium earnings for content creators

This role leads the growth of high-performing creators on the platform. That means finding and recruiting creators who drive real affiliate sales, building strong long-term relationships, and creating offers that make this platform the place where creators maximize their earnings. You’d start hands-on, recruiting creators yourself, and then build the strategy, playbook and team to scale it.

IDEAL CANDIDATE

• The ideal candidate is someone that is hands on as well as strategic.
• A builder by nature that gets excited about solving challenges, and contributing to the bottom line.
• Candidate should have experience onboarding creators into affiliate programs and helping them monetize their content
• Experience recruiting and partnering with commerce-driven creators at scale
• Data-driven mindset with the ability to interpret performance metrics
• Strong understanding of affiliate monetization, conversion dynamics, and creator earnings models

DETAILS:

• Seeking a Director, Creator Growth to lead the continued growth of high-performing creators on our platform.
• Creator growth is a core driver of our business. This role focuses on identifying, engaging, and recruiting performance-driven creators who generate real commerce through affiliate partnerships.
• We are looking for a market-facing builder who understands the creator ecosystem and how creators monetize their audiences. The right candidate knows the platforms, communities, and events where creators gather and can build authentic relationships that lead to long-term partnerships.
• This is a sales-oriented leadership role responsible for building a pipeline of high-value creators, developing compelling offers to win their business, and positioning as the platform that helps creators maximize their earnings.
• The Director of Creator Acquisition will begin as a hands-on operator, directly recruiting creators and building relationships across the industry, while developing the strategy, infrastructure, and team needed to scale a high-performing creator acquisition engine over time.

What Success Looks Like

• High-performing creators who drive meaningful affiliate revenue and product sales.
• Growth in creators who treat commerce as a core part of their business.
• A strong pipeline of high-potential creators and a repeatable creator acquisition engine.
• Building up a high-performing creator community to support our growing sponsorship business.

Soft Skills & Leadership Traits

• High level of initiative and ownership; operates as a self-starter in a builder environment
• Strong communication and persuasion skills, with the ability to clearly articulate value and influence decisions
• Ability to earn trust quickly with creators and establish credibility in conversations about their business
• Resilient and persistent , with comfort managing long sales cycles and multiple touchpoints

Technical & Functional Skills

• Experience using CRM or pipeline management tools (e.g., HubSpot, Salesforce, etc.) to manage outreach and track performance
• Data-driven mindset with the ability to interpret performance metrics (GMV, conversion rates, earnings per creator)
• Familiarity with key creator platforms and tools (e.g., Instagram, TikTok, LTK, ShopMy, Amazon Storefront, etc.)
• Ability to leverage data and tools to identify high-potential creators and prioritize outreach
• Experience collaborating cross-functionally with marketing, product, and analytics teams to drive outcomes

Requirements:

• 8+ years in the creator economy, influencer marketing, affiliate marketing, or social commerce
• Proven sales and business development instincts, with experience closing partnerships and driving pipeline
• Experience recruiting and partnering with commerce-driven creators
• Strong understanding of affiliate monetization, conversion dynamics, and creator earnings models
• Deep understanding of the creator landscape, including the conferences, events, and meet ups that matter most
• Demonstrated ability to build and manage a pipeline, including sourcing, outreach, and conversion tracking
• Strong relationship-building skills with both creators and internal leadership