Journey Optimization Digital Communications Specialist

Hire East Idaho; Idaho Falls (ID); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Dental and vision insurance

Life insurance

Disability insurance

401(k) with company match

Paid time off

Job summary

Melaleuca invites a Digital Communication Specialist to craft customer journeys through data-driven decisions, collaborating with Marketing, Business Development and Sales to optimize engagement across channels and languages.

You will create, set up and send emails, SMS/MMS, web alerts and push notifications using Salesforce Marketing Cloud (Automation Studio, Journey Builder, Mobile Studio) and HTML, while ensuring accurate translations, timely delivery and measurable results via GA360 or

Qualifications

• 1+ year in digital marketing or ecommerce communications.
• Experience with Salesforce Marketing Cloud or similar software preferred.
• Strong attention to detail and ability to meet deadlines.
• Ability to translate and localize content across languages.

Responsibilities

• Creation, setup and management of all digital communications in Email Studio, Mobile Studio, Automation Studio, & Journey Builder.
• Collaborate with Marketing, Business Development, and Sales to gather information for campaigns.
• Support A/B testing, tracking, and analytics of digital communications.
• Drive design direction with the Design Team.
• Develop emails with HTML, tagged for measurement using GA360 or equivalent.
• Ensure timely and accurate delivery and translations for all languages.

Skills

Digital marketing

Customer journeys

Data-driven decisions

Strong communication

Independent work

Education

Bachelor's Degree

Tools

Salesforce Marketing Cloud

Automation Studio

Journey Builder

Mobile Studio

Email Studio

HTML

GA360

Dreamweaver

Adobe Creative Suite

Job description

Melaleuca invites a Digital Communication Specialist to craft customer journeys through data-driven decisions, collaborating with Marketing, Business Development and Sales to optimize engagement across channels and languages.

You will create, set up and send emails, SMS/MMS, web alerts and push notifications using Salesforce Marketing Cloud (Automation Studio, Journey Builder, Mobile Studio) and HTML, while ensuring accurate translations, timely delivery and measurable results via GA360 or