Journey Optimization Specialist: Email and SMS Automations

Snake River Physical Therapy; Idaho Falls (ID); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401(k) with company match

Paid time off

Job summary

Melaleuca is seeking a Digital Communication Specialist to craft and send digital communications globally to customers and Marketing Executives. You will work with Salesforce Marketing Cloud, Journey Builder, and HTML to deliver data-driven messaging and campaigns.

The role requires collaboration with Marketing, Business Development, and Sales, attention to detail, and the ability to manage multiple campaigns under tight deadlines. A Bachelor's degree is required.

Qualifications

• Minimum 1 year in digital marketing or ecommerce communications.
• Experience with Salesforce Marketing Cloud or similar software preferred.
• Ability to coordinate multiple tasks and meet tight deadlines.

Responsibilities

• Create, set up and manage digital communications in Email Studio, Mobile Studio, Automation Studio and Journey Builder.
• Collaborate with Marketing, Business Development, and Sales to gather information for campaigns.
• Support A/B testing, execution and performance tracking of digital communications.
• Drive design direction in partnership with the Design Team.
• Develop emails leveraging HTML and Salesforce technology with measurement tagging (GA360 or analytics tool).
• Coordinate translations/localizations for all supported languages.

Skills

Digital marketing

Ecommerce communications

Project management

Attention to detail

Communication skills

Independent work

Education

Bachelor's Degree

Tools

Salesforce Marketing Cloud

HTML

Dreamweaver

Adobe Creative Suite

GA360

Job description

Melaleuca is seeking a Digital Communication Specialist to craft and send digital communications globally to customers and Marketing Executives. You will work with Salesforce Marketing Cloud, Journey Builder, and HTML to deliver data-driven messaging and campaigns.

The role requires collaboration with Marketing, Business Development, and Sales, attention to detail, and the ability to manage multiple campaigns under tight deadlines. A Bachelor's degree is required.