Digital Communications Specialist II

Melaleuca: The Wellness Company; Idaho Falls (ID); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health insurance

401(k) plan with company match

Paid time off

Job summary

Melaleuca, a leading $2 billion e-commerce company and Forbes Best Places to Work, seeks a Digital Communication Specialist to craft and deliver customer journeys worldwide. You will work with Salesforce Marketing Cloud, HTML, and related tools to create emails, SMS, web alerts, and push notifications, collaborating across Marketing, Business Development, and Sales.

Ideal candidates have at least 1 year in digital marketing, strong writing and design skills, and a Bachelor\'s degree.

Qualifications

• At least 1 year of experience in digital marketing or ecommerce communications.
• Experience with Salesforce Marketing Cloud or similar software preferred.
• Ability to organize multiple tasks and meet deadlines.
• Strong written and verbal communication skills.
• Willingness to create and edit graphics and messages

Responsibilities

• Create and manage digital communications across Email Studio, Mobile Studio, Automation Studio, and Journey Builder.
• Collaborate with Marketing, Business Development, and Sales to prepare materials for campaigns.
• Support digital communications A/B testing and tracking.
• Drive digital communications design direction with the Design Team.
• Create emails with HTML for measurement-ready analytics using GA360 or similar.
• Coordinate timely intra- and inter-department requests with accurate delivery.
• Ensure translations and localizations are implemented correctly.

Skills

Strong communication

Attention to detail

Time management

Independent worker

Education

Bachelor's Degree

Tools

Salesforce Marketing Cloud

HTML

Dreamweaver

Adobe Creative Suite

Microsoft Office

Job description

Digital Communication Specialist (AKA Journey Optimization Specialist)

Are you passionate about crafting impactful customer journeys through data-driven decisions?

Melaleuca, a leading $2 billion e-commerce company and a four-time recipient of Forbes Magazine's Best Places to Work in America, is seeking a talented Digital Communication Specialist to join our growing team!

Responsible for creating and sending Digital Communications globally to Melaleuca’s customers and Marketing Executives, including email, SMS/MMS, Web Alerts, Push Notifications. The Digital Communications Specialist works closely with marketing, business development, and sales in a professional and collaborative manner. Strong interpersonal communication skills are required. The ideal candidate will have experience working with Salesforce including automation studio, journey builder, mobile studio etc. Tasks require an exceptional attention to detail and the ability to work under tight deadlines with impeccable accuracy.

As a valued member of our team, you'll be responsible for:

• Creation, set up and management of all digital communications in Email Studio, Mobile Studio, Automation Studio, & Journey Builder Creating SMS content for Melaleuca using Salesforce Mobile Studio
• Collaboration with Marketing, Business Development, and Sales departments to gather appropriate information for the creation and launch of digital marketing
• Support digital communications A/B testing functionality, execution and tracking
• Drive Digital Communications design direction in collaboration with the Design Team
• Expertise in creating emails to display results-oriented messaging leveraging Salesforce technology and HTML that is tagged for measurement using GA360 or other analytics tool
• Support timely and professional intra-department and cross-department requests with accurate delivery and results
• Accurate implementation of translations and localizations for all supported languages

To Thrive In This Role, You'll Possess

• At least 1 year of experience in digital marketing or ecommerce communications
• Proven ability to perform the essential duties and responsibilities listed above with efficiency and accuracy
• Experience with Salesforce Marketing Cloud or similar software preferred
• Proven ability to organize multiple disparate tasks for completion on deadline
• Understand and articulate the fundamentals of SMS and email content optimization
• Ability to maintain confidentiality of sensitive areas
• Strong customer communication skills
• Ability to create and alter graphics and or messages within the Adobe Creative Suite, HTML, Dreamweaver, and Microsoft Office
• Ability to work independently and professionally
• Bachelor's Degree

Melaleuca offers a competitive compensation and benefits package, including health insurance, dental and vision insurance, life insurance, disability insurance, a 401(k) plan with a company match, paid time off, and more!