Digital Communications Specialist I

Melaleuca: The Wellness Company; Idaho Falls (ID); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) match

Paid time off

Job summary

Melaleuca: The Wellness Company is seeking a Digital Communication Specialist to craft impactful customer journeys using data-driven decisions. You will create and send digital communications globally, leveraging Salesforce Marketing Cloud, HTML, and Dreamweaver to drive engagement and measurable results.

The role collaborates with Marketing, Business Development, and Sales, requiring strong communication, attention to detail, and the ability to work under tight deadlines.

Qualifications

• Experience in digital marketing or ecommerce communications.
• Ability to manage multiple tasks and meet deadlines.
• Experience with Salesforce Marketing Cloud or similar software preferred.
• Strong communication skills and attention to detail.

Responsibilities

• Create, set up and manage digital communications (email, SMS, web alerts, push) in Salesforce.
• Collaborate with Marketing, Business Development, and Sales to gather info for campaigns.
• Support A/B testing, tracking, and delivery of digital communications.
• Drive design direction with the Design Team for digital content.
• Implement translations and localizations accurately across languages.

Skills

Digital marketing

Ecommerce communications

Project management

Attention to detail

Education

Bachelor's Degree

Tools

Salesforce Marketing Cloud

HTML

Dreamweaver

Adobe Creative Suite

GA360

Job description

Digital Communication Specialist (AKA Journey Optimization Specialist)

Are you passionate about crafting impactful customer journeys through data-driven decisions? Melaleuca, a leading $2 billion e-commerce company and a four-time recipient of Forbes Magazine's Best Places to Work in America, is seeking a talented Digital Communication Specialist to join our growing team!

Responsible for creating and sending Digital Communications globally to Melaleuca’s customers and Marketing Executives, including email, SMS/MMS, Web Alerts, Push Notifications. The Digital Communications Specialist works closely with marketing, business development, and sales in a professional and collaborative manner. Strong interpersonal communication skills are required. The ideal candidate will have experience working with Salesforce including automation studio, journey builder, mobile studio etc. Tasks require an exceptional attention to detail and the ability to work under tight deadlines with impeccable accuracy.

As a valued member of our team, you'll be responsible for:

• Creation, set up and management of all digital communications in Email Studio, Mobile Studio, Automation Studio, & Journey Builder Creating SMS content for Melaleuca using Salesforce Mobile Studio
• Collaboration with Marketing, Business Development, and Sales departments to gather appropriate information for the creation and launch of digital marketing
• Support digital communications A/B testing functionality, execution and tracking
• Drive Digital Communications design direction in collaboration with the Design Team
• Expertise in creating emails to display results-oriented messaging leveraging Salesforce technology and HTML that is tagged for measurement using GA360 or other analytics tool
• Support timely and professional intra-department and cross-department requests with accurate delivery and results
• Accurate implementation of translations and localizations for all supported languages

To Thrive In This Role, You'll Possess

• At least 1 year of experience in digital marketing or ecommerce communications
• Proven ability to perform the essential duties and responsibilities listed above with efficiency and accuracy
• Experience with Salesforce Marketing Cloud or similar software preferred
• Proven ability to organize multiple disparate tasks for completion on deadline
• Understand and articulate the fundamentals of SMS and email content optimization
• Ability to maintain confidentiality of sensitive areas
• Strong customer communication skills
• Ability to create and alter graphics and or messages within the Adobe Creative Suite, HTML, Dreamweaver, and Microsoft Office
• Ability to work independently and professionally
• Bachelor's Degree

Melaleuca offers a competitive compensation and benefits package, including health insurance, dental and vision insurance, life insurance, disability insurance, a 401(k) plan with a company match, paid time off, and more!