Journey Optimization Digital Communications Specialist

Nashville Public Radio

Idaho Falls (ID)

On-site

USD 60,000 - 90,000

Full time

6 days ago

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Benefits offered by this job

Health insurance

Dental and vision insurance

401(k) with company match

Paid time off

Job summary

Melaleuca is seeking a Digital Communication Specialist to craft and send global digital communications (email, SMS/MMS, web alerts, push) to customers and Marketing Executives. You will collaborate across Marketing, Business Development and Sales, ensuring timely, accurate campaigns with localization for multiple languages.

The role requires 1 year of digital marketing experience, Salesforce Marketing Cloud familiarity, and HTML/Dreamweaver skills.

Qualifications

1 year of experience in digital marketing or ecommerce communications.
Bachelor's Degree required.
Experience with Salesforce Marketing Cloud or similar software preferred.

Responsibilities

Create, set up and manage digital communications in Email Studio, Mobile Studio, Automation Studio, and Journey Builder.
Collaborate with Marketing, Business Development, and Sales to gather information for campaigns.
Support digital communications A/B testing, execution, and tracking.
Drive Digital Communications design direction with Design Team.
Create emails leveraging Salesforce technology and HTML tagged for measurement using GA360 or analytics tools.
Ensure translations and localizations are accurate for all languages supported.
Support timely intra- and cross-department requests with accurate delivery and results.