Global Lifecycle Marketing Manager: Email, SMS & Push

Amazon

Arlington (VA)

On-site

USD 143,000 - 193,000

Full time

14 days+

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Job summary

Amazon is seeking a Lifecycle Marketing Manager for its Journey Orchestration team to lead email, SMS, and push campaigns for hiring at scale across global channels. You will build, code, and QA responsive HTML emails, configure audiences, run analytics, and collaborate with Developers, Creative, Analytics, Journey Planning, Legal, and Biz Dev to drive acquisition and engagement.

The ideal candidate has strong HTML/CSS, hands-on experience with Marketo or similar platforms, and a track record of

Qualifications

6+ years of professional non-internship marketing experience.
Experience building, executing and scaling cross-functional email and push marketing campaigns (including automated flows).
Experience in quality assurance testing.
Experience using data and metrics to measure impact and determine improvements.
Knowledge of HTML and CSS.
Experience in a marketing focused role including customer lifecycle marketing, segmentation reporting, customer funnel analysis, and top-line sales performance.
Experience with Marketo, or similar email platforms.
Experience with in app messaging and mobile marketing platforms (Braze, Iterable, LeanPlum, Swrve, Adobe, Localytics etc.).
Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation.
Bachelor’s degree, or 2+ years of Amazon (blue badge/FTE) experience.

Responsibilities

Build and code responsive HTML email templates that render correctly across multiple email clients and devices.
Implement data-driven, multi-channel lifecycle campaigns including audience segmentation setup, email template coding, campaign configuration, thorough QA, campaign launch, and ongoing reporting Implement and manage campaigns within CRMs and marketing automation platforms
Configure audience segments and automation workflows based on defined strategies
Conduct thorough QA testing of email templates across devices and email clients
Launch A/B tests to continually improve performance through optimized messaging and targeting
Monitor campaign performance and report on key metrics including CTR, open rates, and conversion rates using Adobe Analytics and platform-level data
Troubleshoot technical issues with email rendering, tracking, and automation workflows
Maintain email template libraries and ensure brand consistency across all communications
Implement country-specific campaign variations to meet localized needs
Manage end-to-end campaign execution timelines and coordinate with cross-functional teams
Stay current on email coding best practices, deliverability standards, and industry trends