Marketing Automation Specialist

Melaleuca: The Wellness Company; Utah; On-site; USD 50,000 - 70,000; Full time

Job summary

Melaleuca: The Wellness Company is looking for a Digital Communications Specialist II to manage and optimize digital communications using Salesforce Marketing Cloud. In this role, you will be responsible for creating impactful emails and reports, collaborating with various departments to enhance performance. The ideal candidate has at least 1 year of experience in email/SMS marketing and strong communication skills. This position offers opportunities for growth in a dynamic company committed to a vibrant lifestyle.

Qualifications

• 1+ years of experience in Marketing Automation (Email/SMS Marketing).
• Exceptional communication and organizational skills.
• Knowledge of digital content optimization techniques.

Responsibilities

• Manage Digital Communication to members globally using Salesforce Marketing Cloud.
• Generate and deliver reports on business improvements.
• Drive strategic improvements for the Digital Communications function.

Skills

Marketing Automation techniques

Salesforce Marketing Cloud

Digital communication optimization

Report generation

HTML

Tools

Salesforce Marketing Cloud

GA360

Adobe Creative Suite

Job description

Melaleuca is a feel-good lifestyle brand that is committed to changing lives through innovative consumer products that help people live more vibrant, healthier and happier lives. We are a member’s only shopping club that allows our global members the opportunity to shop factory direct via ecommerce and catalog shopping. This innovative approach has helped us celebrate 40+ record setting years! Our annual revenues have consistently exceeded $2 billion as we support over 2MM members globally. We are positioned to grow even more rapidly in upcoming years and to help keep up with that growth we are looking to hire two key individuals for our Marketing Automation Team (Digital Communications Specialist II and Digital Communications Specialist) to join our team!

As a member of our Marketing Automation Team, you will be responsible for sending and managing Digital Communication to our members globally using Salesforce Marketing Cloud Platform. You will maintain ownership of assigned Digital Communications, including Emails, Web Alerts, SMS etc. and are responsible for content implementation, execution, quality checks and reporting on the executions to ensure timely and accurate execution. You will understand and drive communications and its impact via tracking, reporting and analysis of campaigns for the team. You will work closely with digital analytics, design, IT, marketing, Sales and Development as an owner of their area of Communications. You will understand technology and can direct technical resources into making improvements.

Leads and manages Interaction Studio (IS) including technology driven recommendations and Salesforce Automated Journeys. Ensures timely and accurate delivery of business-critical executions including IS trigger journeys as well as automation enhancements. Generates and delivers reports to show business improvements driven on a weekly/monthly basis in a presentable and easily read format.

Works closely with Director and team to proactively drive strategic improvements for the Digital Communications function, initiates recommendations, supports automation and leads process improvement through initiative and action.

Who you are

You’re someone who wants to work both strategically and tactically in creating world‑class communications. You want to influence the development of others. You’re looking for a company where you have the opportunity to pursue your interests across functions. Where a job title is not considered the final definition of who you are, but the starting point. To be considered for this role you will have a proven track record of effectively managing email and SMS content optimization. You are a digital marketing savant! You are driven for success and want to help others be successful!

What We’re Looking For in You

• Knowledge of Marketing Automation techniques and tools including Emails, Web alerts, SMS, experience with Salesforce Marketing Cloud (Interaction and Mobile Studio) is preferred.
• Set up and manage digital communications in Email Studio, Mobile Studio, Automation Studio, & Journey Builder including independent measurement, reporting and executive level insights.
• Self‑sufficient in all aspects of Digital Communications processes including generating reports/pulling data from Salesforce.
• Accurately implement translations and localizations for all supported languages platforms.
• Works with Marketing, Business Development, Sales, and Analytics departments to gather appropriate information for the creation, implementation, and measurement of digital communications.
• Create emails to display results‑oriented messaging leveraging Salesforce technology and HTML that is tagged for measurement using GA360 or other analytics tool.
• Ability to independently work across the organization and with software partners to implement solutions, troubleshoot problems and resolve issues.
• Responds promptly and accurately to intra‑department and cross‑department requests.
• Delivers data and metrics in an executive presentable format that can be easily distributed for consumption at all levels within the organization.

Additionally

• You are a problem solver!
• You are driven for success and want to help others achieve their goals!
• You have an appetite for learning! You’re keen on turning training and feedback into action and continuous self‑improvement‑you don’t take rejection personally.
• You are committed to a high standard of integrity and being a team player is important to you.
• You’re an excellent listener, assertive, persistent, and persuasive - show us your grit!
• You are genuinely curious about people, businesses, and possess the innate ability to inspire passion in others- you can’t wait to show everyone the value of Melaleuca.

Perform other duties as assigned or needed.

To be a good fit for this opportunity you will have

• 1+ years of experience in Marketing Automation (Email/SMS Marketing).
• Experience using Enterprise Marketing Automation (Email/SMS) platforms Salesforce Marketing Cloud preferred.
• Exceptional communication and organizational skills.
• The ability to operate against a set strategy and achieve measurable goals in a large organization.
• Experience with the technical side of Salesforce; specifically, the ability to create Data Extensions, leverage APIs built by IT, and create journeys incorporating SFMC Einstein splits and send time optimization preferred.
• Knowledge of Adobe Creative Suite, HTML, Dreamweaver, and Microsoft Office.
• Understands fundamentals of digital content optimization.
• Ability to perform the essential duties and responsibilities with efficiency and accuracy.
• Thorough knowledge of company policies, procedures, and the company business model.
• Ability to work independently and professionally.
• Ability to maintain confidentiality of sensitive areas.
• General business skills