Integrated Sales Manager – Broadcast & Digital/CTV Advertising

Morgan Murphy Media; La Crosse (WI); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Performance bonuses

Medical insurance

401(k) plan

Paid time off

Job summary

Morgan Murphy Media seeks an Integrated Sales Manager to lead local direct sales across traditional and digital platforms, including CTV and streaming solutions. The ideal candidate will develop innovative advertising strategies, manage a talented sales team, and build strong relationships with local businesses.

Join a family-owned, award-winning CBS Affiliate in La Crosse, Wisconsin, known for its supportive culture and commitment to creativity in media sales.

Qualifications

• Proven experience in digital advertising sales, especially in CTV and OTT.
• Strong understanding of campaign metrics and targeting strategies.
• Excellent communication and storytelling abilities.

Responsibilities

• Develop and execute sales strategies targeting local businesses.
• Build relationships with local advertisers and drive digital growth.
• Lead a diverse sales team to meet revenue goals.

Skills

Digital advertising sales

CTV/OTT expertise

Strategic thinking

Consultative selling

Data analytics

Job description

Job Summary

Our last sales manager crushed it and was rapidly promoted to general manager of their own news station and digital agency! Their success has opened the door for a motivated leader like you—someone ready to take charge, inspire a team, and elevate their career to the next level.

Video advertising across multiple platforms is a booming business, with OTT/CTV growth rates ranging from +20% annually and beyond. Nearly every local and regional business stands to benefit significantly from this type of targeted marketing. We provide creative services, AI tools, and support necessary to effectively communicate this opportunity to businesses.

We are seeking an experienced and dynamic Integrated Sales Manager to help lead our local direct sales efforts across traditional broadcast platforms and cutting-edge digital and Connected TV (CTV) solutions. In this role, you will help manage a talented sales team, develop innovative multimedia advertising strategies, and build lasting relationships with local businesses. You will play a crucial role in integrating modern digital advertising technologies with traditional TV sales, including OTT, streaming audio, social media, and programmatic channels.

About Us

Join News 8 Now and Phase 3 Digital Agency, a Morgan Murphy Media-owned, award-winning CBS Affiliate in beautiful La Crosse, Wisconsin—named one of the Most Exciting Small Cities in America by Business Insider and one of Forbes’ Best Small Markets for Business and Careers. We are a family-owned company that values leadership, creativity, and innovation in local and digital media sales.

Key Responsibilities

• Develop and execute sales strategies targeting local businesses, community organizations, and non-traditional revenue campaigns.
• Build and maintain strong relationships with local advertisers while excluding national agencies, regional accounts, and political clients.
• Drive digital advertising growth with custom campaigns across CTV, OTT, streaming audio, social media, and programmatic display.
• Lead and manage a diverse sales team to achieve company revenue goals and expand local direct-selling business.
• Collaborate with creative services, our digital agency and other departments to optimize advertising effectiveness.
• Preserve the integrity of the News product by maintaining respectful collaboration between Sales and News departments.
• Work collaboratively across Morgan Murphy Media markets to leverage local strengths and opportunities.
• Blend traditional TV offerings effectively into digital strategies to maximize client impact.
• Stay ahead of the curve with the latest trends and technologies in digital media.

Who You Are

• A proven digital advertising sales pro with expertise in CTV/OTT, local media, and streaming platforms.
• Data-savvy and strategic, with a keen understanding of targeting, attribution, and campaign metrics.
• A communicator and storyteller who builds strong client relationships through consultative selling.
• Strong understanding of campaign metrics, targeting, and digital marketing analytics.
• Thrives in a fast-moving, ever-changing media world.

Compensation & Benefits

• A very competitive base salary commensurate with experience, earning revenue performance bonuses quarterly and annually.
• Monthly cell phone allowance.
• Comprehensive medical, dental, vision, and life insurance coverage.
• Paid time off, holidays, and 401(k) plan with company match.
• Supportive and collaborative culture with ongoing training and career development opportunities.