Sports Account Executive

WISC-TV; La Crosse (WI); On-site; USD 60,000 - 150,000; Full time

Benefits offered by this job

Uncapped commission

Phone allowance

Mileage reimbursement

Medical insurance

Dental insurance

Vision insurance

PTO & holidays

401(k) match

Career growth

Job summary

News 8 Now, CBS Sports and Phase 3 Digital seek a Sports Account Executive in La Crosse, WI to connect local advertisers with fans through live sports campaigns across TV, digital, and Connected TV.

You’ll build data-driven, cross-channel programs, present strategies, and collaborate with creative, analytics and strategy teams to drive measurable results and long-term partnerships.

Qualifications

• Genuine enthusiasm for sports and understanding of fans’ connection to live events.
• Entrepreneurial, self-motivated approach to finding opportunities and helping clients succeed.
• Strong communication, presentation and relationship-building skills.
• Consultative sales mindset with ability to translate client objectives into effective marketing solutions.

Responsibilities

• Prospect, develop and grow new business relationships with local and regional advertisers.
• Create customized, multi-platform campaigns featuring sports, CTV, OTT, streaming audio, paid social and programmatic advertising.
• Present clear, compelling marketing strategies that align with each client’s goals, audience and budget.
• Partner with creative, digital strategy and analytics teams to launch, optimize and report on campaigns.
• Use campaign insights and performance data to make informed recommendations and earn long-term client partnerships.
• Stay current on sports media, digital advertising, streaming and emerging technology trends.
• Meet and exceed new-business and revenue goals, with uncapped commission potential.

Skills

Prospecting

Relationship building

Sales strategy

Communication

Presentation

Self-motivation

Market knowledge

Tools

CRM software

Marketing platforms

Job description

Location: La Crosse, Wisconsin

CBS Sports / Phase 3 Digital / News 8 Now (CBS)

Turn Your Passion for Sports into a Career

Do you live for game day? Do you follow the biggest matchups, support your favorite teams and make time for live sports all year long? Turn that passion into a rewarding career.

News 8 Now, CBS Sports and Phase 3 Digital are looking for an ambitious, consultative Sports Account Executive to help businesses connect with highly engaged fans through the live teams, events and programming they care about most. This is an opportunity to sell more than advertising—you’ll create powerful, results-focused marketing solutions built around the energy and impact of live sports.

Sell the Power of Live Sports

You’ll bring advertisers into the action across traditional television, digital and Connected TV (CTV), with opportunities spanning the NFL—the No. 1 programming on television—Big Ten football, Wisconsin Badgers athletics, Green Bay Packers coverage, the NBA and Milwaukee Bucks, the WNBA, March Madness and NCAA basketball, Major League Baseball and Milwaukee Brewers, UEFA professional soccer, WIAA sports coverage, WIAC athletics, Wisconsin Huddle, CBS Sports, PGA Tour golf and more.

Why This Role Is Exciting

At News 8 Now and Phase 3 Digital, we are transforming how local businesses connect with customers through high-impact digital advertising and Connected TV solutions. As a Sports Account Executive, you will build innovative, data-driven campaigns that combine the unmatched impact of live sports with OTT, CTV, programmatic display, streaming audio, paid social and traditional television.

You’ll be a trusted marketing partner to local businesses—helping them turn attention into action, build their brands and drive measurable results.

• Prospect, develop and grow new business relationships with local and regional advertisers.
• Create customized, multi-platform campaigns featuring sports, CTV, OTT, streaming audio, paid social and programmatic advertising.
• Present clear, compelling marketing strategies that align with each client’s goals, audience and budget.
• Partner with creative, digital strategy and analytics teams to launch, optimize and report on campaigns.
• Use campaign insights and performance data to make informed recommendations and earn long-term client partnerships.
• Stay current on sports media, digital advertising, streaming and emerging technology trends.
• Meet and exceed new-business and revenue goals, with uncapped commission potential.

Location: La Crosse, Wisconsin

CBS Sports / Phase 3 Digital / News 8 Now (CBS)

Turn Your Passion for Sports into a Career

Do you live for game day? Do you follow the biggest matchups, support your favorite teams and make time for live sports all year long? Turn that passion into a rewarding career.

News 8 Now, CBS Sports and Phase 3 Digital are looking for an ambitious, consultative Sports Account Executive to help businesses connect with highly engaged fans through the live teams, events and programming they care about most. This is an opportunity to sell more than advertising—you’ll create powerful, results-focused marketing solutions built around the energy and impact of live sports.

Sell the Power of Live Sports

You’ll bring advertisers into the action across traditional television, digital and Connected TV (CTV), with opportunities spanning the NFL—the No. 1 programming on television—Big Ten football, Wisconsin Badgers athletics, Green Bay Packers coverage, the NBA and Milwaukee Bucks, the WNBA, March Madness and NCAA basketball, Major League Baseball and Milwaukee Brewers, UEFA professional soccer, WIAA sports coverage, WIAC athletics, Wisconsin Huddle, CBS Sports, PGA Tour golf and more.

Why This Role Is Exciting

At News 8 Now and Phase 3 Digital, we are transforming how local businesses connect with customers through high-impact digital advertising and Connected TV solutions. As a Sports Account Executive, you will build innovative, data-driven campaigns that combine the unmatched impact of live sports with OTT, CTV, programmatic display, streaming audio, paid social and traditional television.

You’ll be a trusted marketing partner to local businesses—helping them turn attention into action, build their brands and drive measurable results.

What You’ll Do

• Prospect, develop and grow new business relationships with local and regional advertisers.
• Create customized, multi-platform campaigns featuring sports, CTV, OTT, streaming audio, paid social and programmatic advertising.
• Present clear, compelling marketing strategies that align with each client’s goals, audience and budget.
• Partner with creative, digital strategy and analytics teams to launch, optimize and report on campaigns.
• Use campaign insights and performance data to make informed recommendations and earn long-term client partnerships.
• Stay current on sports media, digital advertising, streaming and emerging technology trends.
• Meet and exceed new-business and revenue goals, with uncapped commission potential.

What You’ll Bring

• Genuine enthusiasm for sports and an understanding of the connection fans have with live events and local teams.
• An entrepreneurial, self-motivated approach to finding opportunities and helping clients succeed.
• Strong communication, presentation and relationship-building skills.
• A consultative sales mindset and the ability to translate client objectives into effective marketing solutions.

What We Offer

• Competitive base salary plus uncapped commission potential.
• Unlimited earning opportunity; top sales performers can exceed $150,000 annually.
• Monthly cell phone allowance and mileage reimbursement.
• Comprehensive medical, dental, vision and life insurance benefits.
• Paid time off, paid holidays and a 401(k) plan with company match.
• Ongoing training, professional development and meaningful career-growth opportunities.
• A supportive, collaborative team committed to helping local businesses and communities thrive.

Ready to Build a Winning Career?

If you’re ready to combine your passion for sports with an exciting career in media and digital advertising, we want to hear from you. Join News 8 Now, CBS Sports and Phase 3 Digital—and help local businesses win with the power of live sports.

Morgan Murphy Media is a progressive and family-owned business that places our highest values on our employees, the workplace culture, and the communities we serve. WKBT is the CBS affiliate proudly serving western Wisconsin, southeastern Minnesota, and northeast Iowa. In addition to offering an array of traditional broadcast channels and award-winning newscasts, we are at the forefront of the digital and on-demand landscape locally through our website and news, weather, and streaming apps.

Morgan Murphy Media is proud to be an equal opportunity employer. We celebrate and support diversity and are committed to creating an inclusive environment for our employees and our communities.