Digital & Connected TV Sales Executive

Morgan Murphy Media; La Crosse (WI); On-site; USD 70,000 - 150,000; Full time

Benefits offered by this job

Competitive base salary

Uncapped commissions

Cell phone allowance

Gas allowance

Benefits package

401(k) with company match

Job summary

Morgan Murphy Media is hiring a Digital & Connected TV Sales Executive for the La Crosse region. You will lead multi-platform digital campaigns, connect with new prospects, and partner with creative and analytics teams to optimize results.

Ideal candidates are data-driven, with strong storytelling and consultative selling skills. The role blends digital solutions with traditional TV know-how, with uncapped commissions and growth opportunities.

Qualifications

• Proven digital advertising sales experience across CTV/OTT and streaming platforms.
• Data-driven with strong understanding of targeting and attribution.
• Consultative selling and client relationship skills.
• Ability to meet revenue targets in a fast-moving media market.

Responsibilities

• Lead digital ad campaigns across CTV/OTT, streaming audio, social, and programmatic channels.
• Identify and connect with new prospects seeking digital solutions.
• Collaborate with creative and analytics teams to optimize campaigns.
• Integrate traditional TV into digital strategies to maximize impact.
• Stay ahead of trends in digital media.
• Hit revenue targets with uncapped commissions.

Skills

CTV/OTT expertise

Data-driven advertising

Consultative selling

Relationship building

Tools

Analytics tools

Job description

Why This Role Is Exciting:

As our Digital & Connected TV Sales Executive, you won’t just sell ads — you’ll craft innovative, data-driven campaigns that blend modern streaming platforms like OTT, CTV, and programmatic display with the reach of traditional TV to deliver powerhouse advertising results. You’ll be a key driver of growth for local businesses and a vital part of our forward-thinking sales team.

What You’ll Own:

• Lead the charge in digital advertising by building customized, multi-platform campaigns across CTV, OTT, streaming audio, social, and programmatic channels.
• Discover and connect with new prospects eager to revolutionize their marketing with next-gen digital solutions.
• Partner closely with our creative and analytics teams to optimize campaigns and deliver measurable success.
• Blend traditional TV offerings effectively into digital strategies to maximize client impact.
• Stay ahead of the curve with the latest trends and technologies in digital media.
• Hit and surpass ambitious revenue targets, reaping the rewards of your success with uncapped commissions.

Who You Are:

• A proven digital advertising sales pro with deep expertise in CTV/OTT and streaming platforms.
• Data-savvy and strategic, with a keen understanding of targeting, attribution, and campaign metrics.
• An exceptional communicator and storyteller who builds strong client relationships through consultative selling.
• Thrives in a fast-moving, ever-changing media world.
• Bonus points if you know the La Crosse market or have traditional TV ad experience (not required).

What We Bring to You:

• Competitive base salary: (based on experience)
• Unlimited earning potential — top sales stars easily exceed $150,000 annually!
• Monthly cell phone and gas allowances
• Comprehensive medical, dental, vision, and life insurance benefits
• Paid time off, holidays, and 401(k) with company match to secure your future
• A supportive, collaborative culture with ongoing training dedicated to your digital sales growth and career advancement

Ready to Launch Your Digital Media Sales Career?

Step into a future-focused role where you can make a real impact and grow with a leader in local digital advertising. Don’t miss this chance—

Are you ready to be at the forefront of the digital advertising revolution? At News 8 Now and Phase 3 Digital, we’re transforming how local businesses connect with their audiences through cutting-edge digital and Connected TV (CTV) solutions. If you’re passionate about leveraging the latest streaming technologies and digital platforms to deliver unparalleled marketing success, this is the career opportunity you’ve been waiting for!

Morgan Murphy Media is a progressive and family-owned business that places our highest values on our employees, the workplace culture, and the communities we serve. WKBT is the CBS affiliate proudly serving western Wisconsin, southeastern Minnesota, and northeast Iowa. In addition to offering an array of traditional broadcast channels and award-winning newscasts, we are at the forefront of the digital and on-demand landscape locally through our website and news, weather, and streaming apps.

Morgan Murphy Media is proud to be an equal opportunity employer.

We celebrate and support diversity and are committed to creating an inclusive environment for our employees and our communities.