Integrated Media Planning Leader — Client-Focused Growth

Dentsu; New York (NY); On-site; USD 82,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick leave

Paid parental leave

Job summary

Dentsu in New York is seeking a Senior Manager of Planning with solid integrated media expertise to lead strategic media planning and ensure timely, accurate outputs.

You will work hands-on with clients, guide junior staff, and collaborate with activation leads to deliver data-driven campaigns across traditional and digital channels. The role offers growth within an expanding account and a dynamic team environment.

Qualifications

• 4.5+ years of communications/media planning experience.
• Experience in traditional marketing and knowledge of traditional media trends.
• Experience in digital marketing / media and knowledge of digital media trends.
• Proven leadership and management experience.
• Familiarity with MRI, Simmons, Nielsen Ad Intel and/or Kantar Strategy.
• Experience with DDS, Media Ocean, Spot Toolkit.
• Understanding of DFA and tools like comScore, eMarketer, Forrester.

Responsibilities

• Ensure timely, accurate media plan output and excellence.
• Lead strategic media planning and mentor junior staff.
• Use syndicated/analyst data to guide client goals and recommendations.
• Coordinate with activation leads for flawless execution.
• Adopt new techniques and technologies for media strategies.
• Provide insight on media opportunities and vendor landscape.
• Build strong client relationships and present to stakeholders.
• Mentor and develop the media planning team.
• Deliver performance management documentation.

Skills

Media planning

Traditional marketing

Digital marketing

Leadership

MRI

Nielsen Ad Intel

Kantar Strategy

Tools

DDS

Media Ocean

Spot Toolkit

Job description

Dentsu in New York is seeking a Senior Manager of Planning with solid integrated media expertise to lead strategic media planning and ensure timely, accurate outputs.

You will work hands-on with clients, guide junior staff, and collaborate with activation leads to deliver data-driven campaigns across traditional and digital channels. The role offers growth within an expanding account and a dynamic team environment.