Senior Media Planning Lead — Hybrid

Cardinal Path, LLC; New York (NY); Hybrid; USD 82,000 - 110,000; Full time

Benefits offered by this job

Medical, vision, dental insurance

401k

Flexible paid time off

Paid holidays and parental leave

Job summary

Dentsu in New York is seeking a Senior Manager of Planning with strong integrated media expertise to lead planning for a large, expanding account. The role is hands-on, guiding day-to-day activity and contributing to agency development and new business pitches.

You will translate communications strategies into concrete plans, set strategic tone with senior leadership, and manage client relationships across traditional and digital media.

Qualifications

• 4.5+ years of communications/media planning experience.
• Experience in traditional marketing and current knowledge of trends in traditional media.
• Experience in digital marketing / media and current knowledge of trends in digital media.
• Proven leadership and management experience.

Responsibilities

• Lead strategic media planning/execution for client account.
• Mentor and develop junior staff; provide guidance and counsel.
• Utilize syndicated, proprietary, and analyst data to inform recommendations.
• Collaborate with activation teams to ensure timely and accurate execution.
• Build trusted client relationships and represent client perspectives in reviews.

Skills

Media planning

Leadership

Client management

Strategy development

Tools

MRI/Simmons

Nielsen Ad Intel

Kantar

Job description

Dentsu in New York is seeking a Senior Manager of Planning with strong integrated media expertise to lead planning for a large, expanding account. The role is hands-on, guiding day-to-day activity and contributing to agency development and new business pitches.

You will translate communications strategies into concrete plans, set strategic tone with senior leadership, and manage client relationships across traditional and digital media.