Strategic Media Planning Leader — Hybrid

Dentsu; New York (NY); Hybrid; USD 82,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Life insurance

401k

Flexible PTO

Paid holidays

Paid sick leave

Parental leave

Job summary

Dentsu X in New York is seeking a Senior Manager of Planning to lead integrated media strategies for major clients. You will own the development and execution of media plans across traditional and digital channels, while guiding a team and contributing to agency growth through training and new business pitches.

You will collaborate with senior leadership to set strategic tone, maintain client relationships, and ensure timely, accurate, and effective plan delivery.

Qualifications

• 4.5+ years of communications/media planning experience.
• Experience in traditional marketing and current trends in traditional media.
• Experience in digital marketing/media and current trends in digital media.
• Proven leadership skills and management experience.
• Familiarity with MRI and Simmons insights tools; Nielsen Ad Intel/Kantar Strategy preferred.

Responsibilities

• Accountable for media plan output timeliness, accuracy, and excellence.
• Lead strategic media planning/execution and mentor junior staff.
• Leverage syndicated and proprietary data to shape client goals and recommendations.
• Collaborate with activation leads to ensure flawless execution.
• Develop and maintain strong client relationships at appropriate levels.
• Provide industry insights on media, markets and dynamics.
• Train and develop the media planning team; deliver performance documentation.

Skills

Media planning leadership

Integrated media

Traditional media

Digital media

Client management

Strategic insight

Team mentoring

Tools

Media Ocean

DDS

Spot Toolkit

Nielsen Ad Intel

Kantar Strategy

comScore

eMarketer

Forrester

Job description

Dentsu X in New York is seeking a Senior Manager of Planning to lead integrated media strategies for major clients. You will own the development and execution of media plans across traditional and digital channels, while guiding a team and contributing to agency growth through training and new business pitches.

You will collaborate with senior leadership to set strategic tone, maintain client relationships, and ensure timely, accurate, and effective plan delivery.