Senior Manager, Media Planning

Dentsu; New York (NY); On-site; USD 82,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick leave

Paid parental leave

Job summary

Dentsu in New York is seeking a Senior Manager of Planning with solid integrated media expertise to lead strategic media planning and ensure timely, accurate outputs.

You will work hands-on with clients, guide junior staff, and collaborate with activation leads to deliver data-driven campaigns across traditional and digital channels. The role offers growth within an expanding account and a dynamic team environment.

Qualifications

• 4.5+ years of communications/media planning experience.
• Experience in traditional marketing and knowledge of traditional media trends.
• Experience in digital marketing / media and knowledge of digital media trends.
• Proven leadership and management experience.
• Familiarity with MRI, Simmons, Nielsen Ad Intel and/or Kantar Strategy.
• Experience with DDS, Media Ocean, Spot Toolkit.
• Understanding of DFA and tools like comScore, eMarketer, Forrester.

Responsibilities

• Ensure timely, accurate media plan output and excellence.
• Lead strategic media planning and mentor junior staff.
• Use syndicated/analyst data to guide client goals and recommendations.
• Coordinate with activation leads for flawless execution.
• Adopt new techniques and technologies for media strategies.
• Provide insight on media opportunities and vendor landscape.
• Build strong client relationships and present to stakeholders.
• Mentor and develop the media planning team.
• Deliver performance management documentation.

Skills

Media planning

Traditional marketing

Digital marketing

Leadership

MRI

Nielsen Ad Intel

Kantar Strategy

Tools

DDS

Media Ocean

Spot Toolkit

Job description

Job Description: We are looking for a Senior Manager of Planning with solid integrated media expertise to help maintain and grow one of our large integrated media businesses. This person’s background should have some experience in both traditional and digital media. You will be a key member of the team and a point person to our clients. This role will be very hands‑on and involved in the day‑to‑day of this newly expanded account. In addition, you will be a crucial contributor in areas of agency development and growth – from training to new business pitches, etc. As a Senior Manager of Media Planning, you are responsible for ensuring that communications strategies are effectively converted into plans as well as leading the development and implementation of those plans. In partnership with the senior leadership, you will help in setting the strategic tone for the account/within your assigned division. Managing client relationships is also a key component of this role.

Key Responsibilities

• Accountable for media plan output timeliness, accuracy, and overall excellence
• Participate and help lead the strategic media planning/execution and serve as a resource for direct reports & junior staff for advice and counsel
• Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations
• Work closely with activation department leads to outline appropriate processes and timelines to ensure flawless execution
• Understand and adopt new techniques and technologies that are relevant for clients’ media strategies
• Provides relevant insight and input into existing and emerging media opportunities (through awareness of available media services vendors)
• Build & maintain trusting, collaborative relationships with clients at appropriate levels
• Accurately represent the client’s point of view when developing/reviewing work, leverage this perspective when providing feedback to team and presenting to client
• Capable of effectively managing up and down the reporting structure
• Provide and discuss industry information on media, markets and related dynamics
• Train, motivate and develop media planning group
• Construct and deliver accurate, honest and timely performance management documents

Qualifications

• 4.5+ years of communications/media planning experience
• Experience in traditional marketing and current knowledge of trends and innovations in traditional media
• Experience in digital marketing / media and current knowledge of trends and innovations in digital media
• Proven leadership skills and management experience
• Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Strategy
• Experience with Media Tools and buying platforms such as DDS, Media Ocean, Spot Toolkit
• Solid understanding of DFA, and other digital media related tools (comScore, eMarketer, Forrester…)

Additional Information

The annual salary range for this position is 82K- 110K. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Location

New York

Contract

Full time

Permanent

Equal Opportunity Statement

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e‑mail [e-mail] clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.

About Dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work