Senior Manager, Planning

Dentsu International Americas, LLC; New York (NY); Hybrid; USD 75,000 - 90,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

15 paid holidays per year

Paid sick and safe leave

Parental leave

Job summary

Dentsu International Americas, LLC is seeking a Senior Manager of Planning in New York to lead strategic media plans across traditional and digital channels, shaping client outcomes and agency growth. The role is hands-on, coordinating with activation leads and mentoring junior staff to deliver timely, accurate plans.

You will guide media strategy, build client relationships, and contribute to new business pitches while aligning with senior leadership on the account's strategic tone.

Qualifications

• 4.5+ years of communications/media planning experience
• Experience in traditional marketing and current knowledge of trends and innovations in traditional media
• Experience in digital marketing / media and current knowledge of trends and innovations in digital media
• Proven leadership skills and management experience
• Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Strategy
• Experience with Media Tools and buying platforms such as DDS, Media Ocean, Spot Toolkit
• Solid understanding of DFA, and other digital media related tools (comScore, eMarketer, Forrester…)

Responsibilities

• Accountable for media plan output timeliness, accuracy, and overall excellence
• Participate and help lead the strategic media planning/execution and serve as a resource for direct reports & junior staff for advice and counsel
• Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations
• Work closely with activation department leads to outline appropriate processes and timelines to ensure flawless execution
• Understand and adopt new techniques and technologies that are relevant for clients’ media strategies
• Provides relevant insight and input into existing and emerging media opportunities (through awareness of available media services vendors)
• Build & maintain trusting, collaborative relationships with clients at appropriate levels
• Accurately represent the client’s point of view when developing/reviewing work, leverage this perspective when providing feedback to team and presenting to client
• Capable of effectively managing up and down the reporting structure
• Provide and discuss industry information on media, markets and related dynamics
• Train, motivate and develop media planning group
• Construct and deliver accurate, honest and timely performance management documents

Skills

Media planning

Leadership

Client management

Strategic thinking

Insights tools

Media tools/buying platforms

Tools

DDS

Media Ocean

Spot Toolkit

Nielsen Ad Intel

Kantar Strategy

comScore

Job description

Job Description: We are looking for a Senior Manager of Planning with solid integrated media expertise to help maintain and grow one of our large integrated media businesses. This person’s background should have some experience in both traditional and digital media. You will be a key member of the team and a point person to our clients. This role will be very hands‑on and involved in the day‑to‑day of this newly expanded account. In addition, you will be a crucial contributor in areas of agency development and growth – from training to new business pitches, etc. As a Senior Manager of Media Planning, you are responsible for ensuring that communications strategies are effectively converted into plans as well as leading the development and implementation of those plans. In partnership with the senior leadership, you will help in setting the strategic tone for the account/within your assigned division. Managing client relationships is also a key component of this role.

Key Responsibilities

• Accountable for media plan output timeliness, accuracy, and overall excellence
• Participate and help lead the strategic media planning/execution and serve as a resource for direct reports & junior staff for advice and counsel
• Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations
• Work closely with activation department leads to outline appropriate processes and timelines to ensure flawless execution
• Understand and adopt new techniques and technologies that are relevant for clients’ media strategies
• Provides relevant insight and input into existing and emerging media opportunities (through awareness of available media services vendors)
• Build & maintain trusting, collaborative relationships with clients at appropriate levels
• Accurately represent the client’s point of view when developing/reviewing work, leverage this perspective when providing feedback to team and presenting to client
• Capable of effectively managing up and down the reporting structure
• Provide and discuss industry information on media, markets and related dynamics
• Train, motivate and develop media planning group
• Construct and deliver accurate, honest and timely performance management documents

Qualifications

• 4.5+ years of communications/media planning experience
• Experience in traditional marketing and current knowledge of trends and innovations in traditional media
• Experience in digital marketing / media and current knowledge of trends and innovations in digital media
• Proven leadership skills and management experience
• Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Strategy
• Experience with Media Tools and buying platforms such as DDS, Media Ocean, Spot Toolkit
• Solid understanding of DFA, and other digital media related tools (comScore, eMarketer, Forrester…)
• #LI-EB1 #LI-Hybrid

The anticipated salary range for this position is $75,000-$90,000. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

Benefits available with this position include:

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in‑person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

Location: New York

Brand: Carat

Time Type: Full time

Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e‑mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

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About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work