Retail Media Strategy & Growth Manager

dentsu; New York (NY); Hybrid; USD 54,000 - 83,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible paid time off

15+ paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

dentsu is seeking a Retail Media Manager in New York to lead strategic advertiser partnerships and translate business goals into effective retail media plans. You will own campaign activation, deliver performance insights, and drive growth through cross‑functional collaboration with analytics, activation, and planning teams.

The role emphasizes hands‑on activation, strong stakeholder management, and mentorship of junior staff in a fast‑paced, data‑driven environment.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or related field preferred.
• 4–6+ years of experience in retail media, commerce media, eCommerce, digital advertising, paid search, programmatic media, or performance marketing.
• Experience managing complex advertiser relationships and translating objectives into media strategies.
• Strong analytical skills and ability to translate data into actionable recommendations.

Responsibilities

• Serve as primary strategic partner across advertiser relationships and drive long‑term growth.
• Develop and oversee retail media strategies aligned with advertiser objectives and KPIs.
• Translate objectives into actionable media plans across channels and solutions.
• Provide SME across retail media, commerce, eCommerce, digital media, and performance marketing.
• Analyze campaign performance to identify trends, risks, and optimization opportunities.
• Balance strategic leadership with day‑to‑day activation and execution.
• Mentor junior team members and contribute to best practices.
• Collaborate with analytics, sales, planning, and leadership to create integrated solutions.

Skills

Retail media

Strategic account leadership

Campaign activation

Analytics and insights

Stakeholder management

Mentoring and coaching

Education

Bachelor’s degree in Marketing, Business, Communications, Analytics, or related field

Tools

Digital advertising platforms

Programmatic advertising

Job description

dentsu is seeking a Retail Media Manager in New York to lead strategic advertiser partnerships and translate business goals into effective retail media plans. You will own campaign activation, deliver performance insights, and drive growth through cross‑functional collaboration with analytics, activation, and planning teams.

The role emphasizes hands‑on activation, strong stakeholder management, and mentorship of junior staff in a fast‑paced, data‑driven environment.