Senior Media Planning Lead (Hybrid)

Dentsu International Americas, LLC; New York (NY); Hybrid; USD 75,000 - 90,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

15 paid holidays per year

Paid sick and safe leave

Parental leave

Job summary

Dentsu International Americas, LLC is seeking a Senior Manager of Planning in New York to lead strategic media plans across traditional and digital channels, shaping client outcomes and agency growth. The role is hands-on, coordinating with activation leads and mentoring junior staff to deliver timely, accurate plans.

You will guide media strategy, build client relationships, and contribute to new business pitches while aligning with senior leadership on the account's strategic tone.

Qualifications

• 4.5+ years of communications/media planning experience
• Experience in traditional marketing and current knowledge of trends and innovations in traditional media
• Experience in digital marketing / media and current knowledge of trends and innovations in digital media
• Proven leadership skills and management experience
• Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Strategy
• Experience with Media Tools and buying platforms such as DDS, Media Ocean, Spot Toolkit
• Solid understanding of DFA, and other digital media related tools (comScore, eMarketer, Forrester…)

Responsibilities

• Accountable for media plan output timeliness, accuracy, and overall excellence
• Participate and help lead the strategic media planning/execution and serve as a resource for direct reports & junior staff for advice and counsel
• Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations
• Work closely with activation department leads to outline appropriate processes and timelines to ensure flawless execution
• Understand and adopt new techniques and technologies that are relevant for clients’ media strategies
• Provides relevant insight and input into existing and emerging media opportunities (through awareness of available media services vendors)
• Build & maintain trusting, collaborative relationships with clients at appropriate levels
• Accurately represent the client’s point of view when developing/reviewing work, leverage this perspective when providing feedback to team and presenting to client
• Capable of effectively managing up and down the reporting structure
• Provide and discuss industry information on media, markets and related dynamics
• Train, motivate and develop media planning group
• Construct and deliver accurate, honest and timely performance management documents

Skills

Media planning

Leadership

Client management

Strategic thinking

Insights tools

Media tools/buying platforms

Tools

DDS

Media Ocean

Spot Toolkit

Nielsen Ad Intel

Kantar Strategy

comScore

Job description

Dentsu International Americas, LLC is seeking a Senior Manager of Planning in New York to lead strategic media plans across traditional and digital channels, shaping client outcomes and agency growth. The role is hands-on, coordinating with activation leads and mentoring junior staff to deliver timely, accurate plans.

You will guide media strategy, build client relationships, and contribute to new business pitches while aligning with senior leadership on the account's strategic tone.