Integrated Marketing Manager - GTM & Campaigns (Hybrid)

SimpliSafe; Boston (MA); Hybrid; USD 141,000 - 188,000; Full time

Benefits offered by this job

Free SimpliSafe system

Total rewards package

Employee Resource Groups (ERGs)

Job summary

SimpliSafe in Boston is seeking a Manager, Integrated Marketing to drive go-to-market campaigns across Brand, Creative, Channel, and Marketing Operations. You’ll translate product positioning into integrated marketing assets, develop launch plans, and ensure timely activation across channels.

You will lead cross-functional campaigns, manage launch readiness, and drive performance insights with Analytics to continuously improve future initiatives.

Qualifications

• 5+ years of integrated marketing, campaign management or go-to-market experience.
• Experience translating business strategy into customer-facing campaigns.
• Strong project management and organizational skills across multiple launches.
• Ability to translate product and brand strategy into clear briefs and materials.
• Excellent written and verbal communication to align stakeholders.

Responsibilities

• Coordinates cross-functional campaign deliverables, timelines, and launch activities to deliver integrated campaigns.
• Develops integrated campaign plans translating product, brand, and business priorities into GTM execution.
• Creates launch enablement materials and readiness resources for consistent activation.
• Manages day-to-day campaign operations and escalates risks as needed.
• Owns day-to-day campaign orchestration across channels; ensures consistent activation.
• Coordinates intake, prioritization, and launch readiness reviews across teams.
• Translates product positioning into campaign briefs and customer-facing communications.
• Tracks performance metrics and uses insights to improve future initiatives.

Skills

Integrated marketing

Campaign management

Product marketing

Go-to-market

Project management

Communication

Job description

SimpliSafe in Boston is seeking a Manager, Integrated Marketing to drive go-to-market campaigns across Brand, Creative, Channel, and Marketing Operations. You’ll translate product positioning into integrated marketing assets, develop launch plans, and ensure timely activation across channels.

You will lead cross-functional campaigns, manage launch readiness, and drive performance insights with Analytics to continuously improve future initiatives.