Senior GTM & Activation Strategy Manager

KEEN, Inc.; Portland (OR); Hybrid; USD 100,000 - 140,000; Full time

Job summary

KEEN, Inc. in Portland, OR is seeking a Sr. Integrated Marketing Manager - Hybrid Life to lead end-to-end GTM planning, translating brand and product strategy into fan-facing activation plans.

You will coordinate cross-functional teams across Strategy, Brand Communications, Creative, and Regions to ensure actionable, aligned briefs and successful launches. The role emphasizes governance, measurement, and collaboration with regional teams to incorporate local needs into global plans, with up to

Qualifications

• Bachelor's degree required.
• 6–8 years experience in integrated marketing/brand programs.
• Proven cross-functional leadership without authority.
• Familiarity with GTM toolchains (Asana/Smartsheet/Jira), DAM/asset workflows, and analytics dashboards.

Responsibilities

• Translate Strategy into Integrated GTM Briefs.
• Lead seasonal and campaign kickoff meetings with Strategy, Brand Communications, Creative, and Regions.
• Manage the integrated GTM calendar and cross-functional workback plans from brief to launch.
• Coordinate deliverables and dependencies across Strategy, Creative, Brand Communications, and Regions.
• Run readiness reviews to ensure alignment and on-time delivery for launches.
• Partner with regional marketing teams to tailor global plans for local markets.

Skills

Strategic planning

Cross-functional leadership

Facilitation

Analytics & dashboards

Education

Bachelor's Degree in Business Administration, Marketing, Communications, or related field

6–8 years experience in integrated marketing/brand programs

Tools

Asana

Smartsheet

Jira

DAM/asset workflows

Job description

KEEN, Inc. in Portland, OR is seeking a Sr. Integrated Marketing Manager - Hybrid Life to lead end-to-end GTM planning, translating brand and product strategy into fan-facing activation plans.

You will coordinate cross-functional teams across Strategy, Brand Communications, Creative, and Regions to ensure actionable, aligned briefs and successful launches. The role emphasizes governance, measurement, and collaboration with regional teams to incorporate local needs into global plans, with up to