Brand Activation & Operations Lead — Hybrid

SimpliSafe; Boston (MA); Hybrid; USD 141,000 - 188,000; Full time

Benefits offered by this job

Hybrid work schedule

Total rewards package

Free SimpliSafe system

Employee Resource Groups (ERGs)

Job summary

SimpliSafe is seeking a Brand Activation & Operations Manager to translate brand strategy into actionable programs across the organization. You will convert strategy into master briefs, messaging guides, and channel-ready toolkits while coordinating with Brand, Creative, and Integrated Marketing to keep the customer journey on brand.

In this newly created role, you will own governance of brand resources, manage the campaign calendar, and streamline agency collaboration and approvals.

Responsibilities

• Translates brand strategy into master briefs, messaging frameworks, and channel-ready toolkits for consistent execution.
• Partners cross-functionally to activate brand strategy across the customer journey.
• Owns development and governance of brand resources: messaging guides, master creative briefs, and brand standards.
• Identifies opportunities to improve brand activation, driving consistency and adoption.
• Partners with Integrated Marketing to analyze creative performance and recommend optimizations.
• Guides the brand review process, ensuring consumer-facing work aligns with brand positioning and guardrails.
• Manages the campaign calendar and milestones, serving as a point of contact between Brand, Creative, and Integrated Marketing.
• Improves operational processes that streamline collaboration, approvals, and execution across teams and agencies.
• Monitors adherence to brand standards and identifies ways to strengthen consistency.
• Stewards the brand's centralized resource library, keeping assets current and accessible.
• Leads day-to-day internal/external agency operations: planning, timelines, scopes, budgets, and feedback.
• Coordinates meetings and milestone tracking to keep projects on time and on strategy.
• Supports campaign activation with the tools, assets, and guidance teams need to execute.
• Tracks operational performance and recommends process improvements.
• Serves as a key connector between Brand, Creative, and Integrated Marketing.
• Builds working relationships with Channel teams to ensure brand strategy carries through consistently into channel-level execution.

Job description

SimpliSafe is seeking a Brand Activation & Operations Manager to translate brand strategy into actionable programs across the organization. You will convert strategy into master briefs, messaging guides, and channel-ready toolkits while coordinating with Brand, Creative, and Integrated Marketing to keep the customer journey on brand.

In this newly created role, you will own governance of brand resources, manage the campaign calendar, and streamline agency collaboration and approvals.