Head of Brand & GTM Strategy (Hybrid)

Simply Business; Boston (MA); Hybrid; USD 146,000 - 242,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Hybrid work model

Vacation, sick days, holidays

Learning & development opportunities

Office space

Job summary

Simply Business seeks a seasoned Marketing leader to elevate brand awareness in the US market. This role will own brand strategy, messaging, and creative direction, while partnering with Growth Marketing to deliver integrated campaigns and strategic partnerships.

The position requires a data-driven, hands-on leader who can mentor the Brand & GTM team and manage agency relationships. The ideal candidate has 10+ years in brand/product marketing, preferably in startups or growth-stage digital

Qualifications

• 10+ years in Brand/Product marketing, startup or growth-stage digital business preferred.
• Experience in insurtech/fintech is a plus.
• Strong creative vision and ability to translate strategy into compelling content.

Responsibilities

• Develop and execute a comprehensive brand strategy to elevate the brand and drive results.
• Define messaging frameworks and go-to-market strategies; test and iterate messaging.
• Lead design team to create campaigns and drive performance.
• Collaborate with Growth Marketing to drive campaigns, partnerships, and visibility.
• Oversee PR, social media, and external communications; manage agencies and vendors.

Skills

Brand strategy

Go-to-MotK

Public relations

Content strategy

Creative leadership

Data-driven decision making

Team leadership

AI tools experience

Job description

Simply Business seeks a seasoned Marketing leader to elevate brand awareness in the US market. This role will own brand strategy, messaging, and creative direction, while partnering with Growth Marketing to deliver integrated campaigns and strategic partnerships.

The position requires a data-driven, hands-on leader who can mentor the Brand & GTM team and manage agency relationships. The ideal candidate has 10+ years in brand/product marketing, preferably in startups or growth-stage digital