Manager, Integrated Marketing

SimpliSafe; Boston (MA); Hybrid; USD 141,000 - 188,000; Full time

Benefits offered by this job

Free SimpliSafe system

Total rewards package

Employee Resource Groups (ERGs)

Job summary

SimpliSafe in Boston is seeking a Manager, Integrated Marketing to drive go-to-market campaigns across Brand, Creative, Channel, and Marketing Operations. You’ll translate product positioning into integrated marketing assets, develop launch plans, and ensure timely activation across channels.

You will lead cross-functional campaigns, manage launch readiness, and drive performance insights with Analytics to continuously improve future initiatives.

Qualifications

• 5+ years of integrated marketing, campaign management or go-to-market experience.
• Experience translating business strategy into customer-facing campaigns.
• Strong project management and organizational skills across multiple launches.
• Ability to translate product and brand strategy into clear briefs and materials.
• Excellent written and verbal communication to align stakeholders.

Responsibilities

• Coordinates cross-functional campaign deliverables, timelines, and launch activities to deliver integrated campaigns.
• Develops integrated campaign plans translating product, brand, and business priorities into GTM execution.
• Creates launch enablement materials and readiness resources for consistent activation.
• Manages day-to-day campaign operations and escalates risks as needed.
• Owns day-to-day campaign orchestration across channels; ensures consistent activation.
• Coordinates intake, prioritization, and launch readiness reviews across teams.
• Translates product positioning into campaign briefs and customer-facing communications.
• Tracks performance metrics and uses insights to improve future initiatives.

Skills

Integrated marketing

Campaign management

Product marketing

Go-to-market

Project management

Communication

Job description

We’re a high-tech home security company that’s passionate about protecting the life you’ve built and our mission of keeping Every Home Secure. And we’ve created a culture here that cares just as deeply about the career you’re building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We don’t just want you to work here. We want you to grow and thrive here.

We’re embracing a hybrid work model that enables our teams to split their time between office and home. Hybrid for us means we expect our teams to come together in our state-of-the-art office on two core days, typically Tuesday, Wednesday, or Thursday – working together in person and choosing where they work for the remainder of the week. We all benefit from flexibility and get to use the best of both worlds to get our work done.

Why are we hiring?

Well, we’re growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure.

The Role

The Manager, Integrated Marketing serves as the engine behind successful go-to-market execution. You'll translate brand strategy, product messaging, and business priorities into integrated campaigns, launch plans, and customer-facing experiences that connect with customers across every touchpoint. Working across Brand, Creative, Channel, Marketing Operations, and key business partners, you'll coordinate execution, develop campaign assets, and ensure launches are delivered with consistency, quality, and speed. As part of a newly established Integrated Marketing team, you'll play a key role in shaping the operating model, building scalable processes, and establishing best practices that enable future growth via high-impact go-to-market execution.

Campaign Execution & Go-to-Market Activation

• Coordinates cross-functional campaign deliverables, timelines, and launch activities across Brand, Creative, Channel, and Marketing Operations to deliver integrated campaigns and product launches.
• Develops integrated campaign plans that translate product, brand, and business priorities into customer-facing go-to-market execution
• Creates launch enablement materials: messaging guides, toolkits, and readiness resources for consistent activation.
• Manages day-to-day campaign operations, keeping deliverables on time and escalating risks as needed.

Cross-Functional Orchestration

• Owns day-to-day campaign orchestration across channels, including App + Ecomm, ensuring consistent activation throughout the customer journey.
• Serves as the day-to-day point of contact for campaign stakeholders, driving communication and issue resolution.
• Coordinates campaign intake, prioritization, and launch readiness reviews, partnering with Marketing Operations to manage timelines, milestones, and execution plans.
• Maintains visibility across concurrent campaigns, flagging dependencies and execution risks.

Product & GTM Activation

• Translates product positioning, messaging, value propositions, and proof points into campaign briefs, customer-facing communications, and integrated marketing assets.
• Develops campaign messaging and launch materials that support product lifecycle initiatives, feature releases, promotional offers, and customer engagement campaigns.
• Supports new product, feature, and business launches by coordinating cross-functional readiness and ensuring launch deliverables are completed on schedule.

Performance & Continuous Improvement

• Coordinates campaign retrospectives and performance insights with Analytics and Channel teams.
• Tracks campaign execution metrics, identifies opportunities to improve planning and execution, and provides recommendations
• Maintains campaign documentation and best practices to improve repeatability for future initiatives.

Qualifications

• 5+ years of experience in integrated marketing, campaign management, product marketing, or go-to-market marketing, with experience translating business strategy into customer-facing campaigns
• Experience planning and activating integrated marketing campaigns across multiple owned and paid channels.
• Strong project management and organizational skills, with the ability to manage multiple launches, stakeholders, and competing priorities simultaneously
• Ability to translate product and brand strategy into clear campaign briefs, messaging, and customer-facing marketing materials for Creative and Channel teams to activate.
• Comfortable partnering cross-functionally with Brand, Creative, Channel, and Analytics teams.
• Strong written and verbal communication skills; able to keep stakeholders aligned and issues moving to resolution.

What Values You’ll Share

• Customer Obsessed - Building deep empathy for our customers, putting them at the core of our work, and developing strong, long-term relationships with them.
• Aim High - Always challenging ourselves and others to raise the bar.
• No Ego - Maintaining a “no job too small” attitude, and an open, inclusive and humble style.
• One Team - Taking a highly collaborative approach to achieving success.
• Lift As We Climb - Investing in developing others and helping others around us succeed.
• Lean & Nimble - Working with agility and efficiency to experiment in an often ambiguous environment.

What We Offer

• A mission- and values-driven culture and a safe, inclusive environment where you can build, grow and thrive
• A comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families (For more information on our total rewards please click here)
• Free SimpliSafe system and professional monitoring for your home.
• Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change.

The target annual base pay range for this role is $141,000 - $188,000.

This target annual base pay range represents our good-faith estimate of what we expect to pay for this role. We use a market-based compensation approach to set our target annual base pay ranges and make adjustments annually. We carefully tailor individual compensation packages, including base pay, taking into consideration employees’ job‑related skills, experience, qualifications, work location, and other relevant business factors.

Beyond base pay, we offer a Total Rewards package that may include participation in our annual bonus program, equity, and other forms of compensation, in addition to a full range of medical, retirement, and lifestyle benefits. More details can be found here .

We’re committed to fair and equitable pay practices, as well as pay transparency. We regularly review our programs to ensure they remain competitive and aligned with our values.

We wholeheartedly embrace and actively seek applications from all individuals, no matter how they identify. We are committed to cultivating a diverse and inclusive workplace, and we believe our work is enriched when we incorporate a multitude of perspectives, backgrounds, and experiences. We want everyone who works here to thrive and contribute to not only our mission of keeping every home secure, but also to making our workplace safe and supportive for others. If a reasonable accommodation may be needed to fully participate in the job application or interview process, to perform the essential functions of a position, or to receive other benefits and privileges of employment, please contact [e-mail].