Product Marketing Coordinator - GTM & Campaigns

Synergis; San Francisco (CA); Vor Ort; USD 49.000 - 64.000; Vollzeit

Benefits dieser Stelle

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

401k

Commuter benefits

Zusammenfassung

Synergis is seeking a marketing professional to drive medium-scale campaigns and craft product messaging for multiple channels. You will develop frameworks for content rollout, track key product metrics, and collaborate across teams to align goals with user needs.

You will identify market opportunities, refine brand positioning, and contribute to go-to-market plans for new features. The role emphasizes collaboration, inclusivity, and data-driven decision making.

Qualifikationen

• Proficiency in marketing campaigns, assets, communications, and programs.
• Knowledge of brand positioning and messaging strategy.
• Ability to analyze product/market metrics and drive go-to-market activities.

Aufgaben

• Execute medium-scale campaigns, assets, communications, and programs to address user needs and team objectives.
• Develop framework and rollout strategies for product marketing content across channels, with some guidance.
• Identify, collect, and track defined product/business metrics, both quantitative and qualitative.
• Create space in meetings, projects, and events for everyone to collaborate and feel supported.
• Share knowledge on product(s) or feature(s) with partners across the team and provide input in the product and feature development process.
• Evaluate and analyze campaign performance for optimization and support integrated channels to meet targets.
• Develop user insights to inform cross-functional teams and product partners.
• Provide input to teams on improvement opportunities for user experience and advocate for in-product user experience.
• Help develop product brand positioning, value propositions, and messaging strategy using voice and user insights.
• Support development of marketing content, iterate content and design with cross-functional teams, and collaborate with the production team to publish final content.
• Champion and foster psychological safety and inclusive decision-making within the team.
• Support validation of market size and opportunity, and help identify market landscape opportunities.
• Collaborate to build supporting rationales, hypotheses, and visions for product positioning and go-to-market strategies.
• Understand the product and target audience, develop the product positioning, and execute go-to-market plans for new products and features.
• Identify research needs and leverage internal and external research partners to guide user research.

Kenntnisse

Campaign management

Brand management

Go-to-market

Product positioning

User insights

Leadership

Jobbeschreibung

Synergis is seeking a marketing professional to drive medium-scale campaigns and craft product messaging for multiple channels. You will develop frameworks for content rollout, track key product metrics, and collaborate across teams to align goals with user needs.

You will identify market opportunities, refine brand positioning, and contribute to go-to-market plans for new features. The role emphasizes collaboration, inclusivity, and data-driven decision making.