Integrated Marketing Lead: Tentpole Campaigns

Roblox; Canada (KY); On-site; USD 165,000 - 218,000; Full time

Job summary

Roblox's Integrated Marketing team leads the integrated campaigns and major brand moments that shape how the world sees Roblox, from creator-led live events to global brand campaigns. This is a temporary role, owning high-visibility programs end to end during a busy stretch of events and campaigns.

You can lead strategy and execution of tentpole campaigns, manage agency partners, and develop cross-channel plans with Creative, Social, Comms, and regional teams to translate product value into

Qualifications

• 8+ years of integrated marketing experience in consumer tech or gaming.
• Strong understanding of the gaming ecosystem, including live service games.
• Experience working with creators and influencers.
• Experience leading cross-channel campaigns in multiple markets.
• Strong storytelling and organizational skills.
• Experience running large events or tentpole moments is a plus.

Responsibilities

• Lead strategy and execution of tentpole campaigns, including LiveOps events, brand partnership activations, Creator Showdown and game activations, and influencer-led programs.
• Manage agency and vendor partners for creative and asset production, setting creative checkpoints, decision points and escalation paths at the start of vendor-led work.
• Develop and manage integrated marketing plans across social, paid, live content, influencer and owned channels with Creative, Social, Comms, Media and regional teams.
• Partner with Product Marketing to bring launches to market, translating product value into credible, audience-first messaging and launch plans.
• Define success metrics, report on campaign results, and use insights to refine messaging, creative and channel strategy.

Skills

Integrated marketing

Gaming knowledge

Creator partnerships

Cross-channel campaigns

Storytelling

Project management

Job description

Roblox's Integrated Marketing team leads the integrated campaigns and major brand moments that shape how the world sees Roblox, from creator-led live events to global brand campaigns. This is a temporary role, owning high-visibility programs end to end during a busy stretch of events and campaigns.

You can lead strategy and execution of tentpole campaigns, manage agency partners, and develop cross-channel plans with Creative, Social, Comms, and regional teams to translate product value into