Influencer Marketing Ops Lead — Global Scale & Systems

Roblox; San Mateo (CA); On-site; USD 191,000 - 234,000; Full time

Job summary

Roblox is seeking a Manager of Influencer Marketing to build and scale the operational backbone of our global influencer program. This role is not a traditional campaign role; you’ll turn creator relationships and regional programs into a repeatable, data-driven machine with scalable systems, playbooks, and tooling.

You will own the Program Operations & Scale, Global Playbooks, and CRM & Tooling work streams.

Qualifications

• 8-10 years in influencer marketing with focus on operations or marketing tech.
• Exceptional project management, highly organized and detail-oriented.
• Experience building or improving influencer infrastructure — playbooks, workflows, or CRM.
• Able to work across global markets with regional teams.

Responsibilities

• Design and scale the global influencer program operations across markets and content types.
• Build scalable workflows in CRM for sourcing, contracting, onboarding, activation, and reporting.
• Develop and maintain global playbooks for application management and campaigns.
• Own tooling and dashboards to track program health and spend efficiency.

Skills

Influencer marketing

Program operations

Project management

Global collaboration

Data analysis

Communication

System thinking

Gaming/entertainment tech

Contract knowledge

Marketing analytics

Live events

Tools

CRM platforms

Reporting dashboards

Discovery tools

Marketing tech

Job description

Roblox is seeking a Manager of Influencer Marketing to build and scale the operational backbone of our global influencer program. This role is not a traditional campaign role; you’ll turn creator relationships and regional programs into a repeatable, data-driven machine with scalable systems, playbooks, and tooling.

You will own the Program Operations & Scale, Global Playbooks, and CRM & Tooling work streams.