Integrated Marketing Manager (Short Term)

Roblox; San Mateo (CA); On-site; USD 165,000 - 218,000; Full time

Job summary

Roblox's Integrated Marketing team in San Mateo leads major campaigns and live events, shaping how the world sees Roblox across social, paid, live content, influencer, and owned channels. This temporary role owns high-visibility programs end to end during a busy stretch of events and campaigns.

You will collaborate with Creative, Comms, Media, Product Marketing, and regional teams, translating product value into audience-first messaging and launch plans. Onsite presence is expected.

Qualifications

• 8+ years of integrated marketing experience in consumer tech or gaming.
• Strong understanding of gaming ecosystems incl. live service games and UGC platforms.
• Experience working with creators and influencers and managing partnerships.
• Proven ability to lead cross-channel campaigns across markets.
• Strong storytelling, organization and project management with credible voice.

Responsibilities

• Lead strategy and execution of tentpole campaigns, including LiveOps events, brand partnerships and influencer-led programs.
• Manage agency and vendor partners for creative and asset production with clear checkpoints.
• Develop and manage integrated marketing plans across social, paid, live content, influencer and owned channels.
• Partner with Product Marketing to bring launches to market with audience-first messaging.
• Define success metrics, report on results, and use insights to refine messaging and strategy.

Skills

Integrated marketing

Gaming ecosystem

Creator partnerships

Cross-channel campaigns

Storytelling

Large events

Job description

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.

At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

About The Role

Roblox's Integrated Marketing team leads the integrated campaigns and major brand moments that shape how the world sees Roblox, from creator-led live events to global brand campaigns. We work across social, paid, live content, influencer, events and owned channels with Creative, Comms, Media, Product Marketing and regional teams. This is a temporary role, owning high-visibility programs end to end during a busy stretch of events and campaigns.

You Will

• Lead strategy and execution of tentpole campaigns, including LiveOps events, brand partnership activations, Creator Showdown and game activations, and influencer-led programs
• Manage agency and vendor partners for creative and asset production, setting creative checkpoints, decision points and escalation paths at the start of vendor-led work
• Develop and manage integrated marketing plans across social, paid, live content, influencer and owned channels with Creative, Social, Comms, Media and regional teams
• Partner with Product Marketing to bring launches to market, translating product value into credible, audience-first messaging and launch plans
• Define success metrics, report on campaign results, and use insights to refine messaging, creative and channel strategy

You Have

• 8+ years of integrated marketing experience, ideally in consumer tech, gaming, platforms or creator-driven ecosystems
• Strong understanding of the gaming ecosystem, including live service games, UGC platforms and creator-driven economies
• Experience working with creators and influencers, including partnership management and content briefs
• Experience leading cross-channel campaigns across social, video, paid media, live content and events in multiple markets
• Strong storytelling, organizational and project management skills, with a clear creative point of view and sound judgment on credibility and authenticity
• Preferred: experience running large events or tentpole moments, and the ability to ramp quickly in a temporary role

For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual hourly rate could fall outside of this expected range. This pay range is subject to change and may be modified in the future.

Please note that not all benefits shown on this page are applicable to this temporary position.

Monthly Salary Range

$14,765—$19,532 USD

Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.

For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.